About Ria Money TransferRia Money Transfer, a business segment of Euronet Worldwide, Inc. (NASDAQ: EEFT), delivers innovative financial services including fast, secure, and affordable general money transfers to millions of customers, along with currency exchange, mobile top‐up, bill payment and check cashing services, offering a reliable omnichannel experience.
With over 600,000 locations in nearly 200 countries and territories, our purpose remains to open ways for a better everyday life.
We believe we can create a world in which people are empowered to build the life they dream of, no matter who they are or where they are.
One customer, one family, one community at a time.About The RoleWe are seeking a Community Growth Specialist to build and own Ria Money Transfer's first dedicated social media presence in Colombia—one of the largest remittance markets in Latin America.
This role will be responsible for launching Colombia‐specific channels, creating culturally resonant content, managing community engagement, and growing an active audience from zero.
The ideal candidate is a creative self‐starter with deep Colombian cultural fluency, hands‐on experience with AI content tools, and a passion for building communities around brands that connect families across borders.Social Media & Content (Primary Focus)Own the content strategy, calendar, and posting cadence across Instagram, TikTok, and Facebook for Ria ColombiaProduce high‐volume, culturally relevant content (static, video, carousel, reels) using AI‐first tools like Midjourney, Canva, CapCut, and FreepikDevelop content pillars rooted in Colombian culture—festivals, regional identity, family connection, and the diaspora experienceBrief and coordinate freelance creative teams for hero content, video production, and photography as neededAdapt global brand guidelines into locally resonant messaging and visual storytellingCommunity ManagementManage 100% of community engagement—DMs,



comments, and mentions with consistent response timesBuild and nurture an engaged audience of Colombian remittance receivers, turning followers into brand advocatesMonitor audience sentiment, surface community insights, and feed them back to the Growth teamIdentify and act on cultural moments, trending topics, and real‐time engagement opportunitiesInfluencer & Partnership CoordinationSource and manage relationships with Colombian influencers and micro‐creators within a dedicated budgetExecute monthly influencer collaborations aligned with the content calendar and growth targetsTrack influencer performance and optimize partnerships based on engagement and follower acquisitionReporting & AnalysisTrack follower growth, engagement rates, content performance, and channel health using social analytics tools and internal dashboardsGenerate regular performance reports with actionable insights to guide content and community strategyMonitor the Colombian social media landscape to identify content gaps and emerging platform trendsCollaborationWork closely with the Digital Growth team on strategy, brand alignment, and performance marketing integrationCoordinate with Customer Care on community response protocols and escalation pathsCollaborate with internal stakeholders to ensure all content complies with brand guidelines and local regulatory requirementsKey QualificationsAt least 3 years of experience managing social media channels in Colombia,



ideally building accounts from an early stageNative Colombian Spanish with deep cultural fluency—regional nuances, local slang, festivals, and what resonates across different audiencesHands‐on experience with AI creative tools (Midjourney, Canva, CapCut, or similar) for high‐volume content productionProven community management skills—demonstrated ability to grow engaged audiences, not just follower countsExperience coordinating influencer campaigns, even on a small scaleStrong analytical skills and comfort reading dashboards, engagement metrics, and content performance dataSelf‐starter mindset—this is a founding role with no existing playbook; you will build the processExcellent communication skills; ability to translate cultural insights into actionable content strategyEnglish proficiency strongly preferred.Nice to HaveExperience in fintech, remittances, or financial services marketingUnderstanding of the Colombian diaspora dynamic—how receivers and senders interact across bordersExperience with social analytics platforms (Meta Business Suite, TikTok Business Center, Metricool)Experience with internal analytics tools such as Amplitude or similar BI dashboardsKnowledge of SEO fundamentals and how social content supports web discoveryPerks & BenefitsAnnual Salary Review15% Off EEFT StockBirthday Day OffHealth InsuranceFree Money Transfers with RiaSmartFit Gym PartnershipRia Money Transfer is an equal opportunity employer.
We celebrate diversity and are committed to creating an inclusive environment for all employees.
Check out our website to learn more about the company at: position responsibilities outlined above are intended to define the general contents and requirements to perform this job.
It is not to be taken as a complete statement of responsibilities or requirements.
This job description does not restrict the Company's right to assign or reassign duties and responsibilities to this job as needed.
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📌 Community Growth Specialist (Bogotá)
🏢 Ria Money Transfer
📍 Bogotá