Overview of the Role We're looking for a Regional Vice President of Sales, Digital to lead a team of Account Executives driving growth across Central America + Colombia with a focus on Digital solutions.
In this role, you'll shape go-to-market strategy for the region, develop a high-performing team, and serve as a key contributor to Salesforce's broader sales mission — all while building lasting relationships with customers across industries and segments.
What You'll Actually Be Doing Lead, coach, and develop a team of Account Executives across Central America + Colombia through recruiting, onboarding, and ongoing mentorship to drive pipeline growth and opportunity identification.
Own the regional go-to-market strategy, including revenue forecasting, sales activity reporting, and identifying skills or competency gaps on the team.
Partner with customers and internal stakeholders at the executive level to build compelling points of view and close strategic deals across the region.
Represent Marketing Cloud at local and corporate events to strengthen brand presence and partner relationships across the Salesforce ecosystem.
You're Our Person 5+ years of experience leading a sales team in enterprise software or information technology.
Proven track record of prospecting, opening new accounts, and growing existing ones through a consultative sales approach.
Experience developing the Central America territory.
Deep knowledge of the Central America Market — including local regulatory nuances and buying behaviors.




Experience building and maintaining C-suite relationships and developing strategic account plans.
Strong understanding of the Digital landscape, including competitive dynamics and target market segments.
Fluency in Spanish and English; Portuguese is a plus given regional proximity to Brazil.
Even Better If Experience working with Salesforce products or partner ecosystems.
Background in formal or informal people leadership (e.g., de facto team lead on a project or account).
Unleash Your Potential When you join Salesforce, youâll be limitless in all areas of your life.
Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best.
Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.
Posting Statement Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment.
What does that mean exactly?
It means that at Salesforce, we believe in equality for all.
And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination.




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Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law.
This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey.
It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between.
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We're Salesforce, the Customer Company, inspiring the future of business with AI + Data + CRM.
Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way.
And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world.
If you believe in business as the greatest platform for change and in companies doing well and doing good – you've come to the right place.
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📌 Rvp Digital Sales (Bogotá)
🏢 Salesforce
📍 Bogotá