Key Responsibilities:
Strategy & Insights
- Analyze first-, second-, and third-party data using various platforms to uncover insights that shape targeting strategies and identity audience opportunities
- Translate behavioral, transactional, and engagement data into actionable segmentation approaches across CRM and media
- Develop and optimize multi-channel audience strategies that connect paid media (social, programmatic, search) with owned channels (email, SMS, site personalization)
- Produce clear and concise insight decks and audience briefs to support campaign planning and execution
- Maintain ongoing documentation of tools used, audience segment libraries, and performance learnings to enhance repeatability

Qualifications
- 4-6 years of experience in audience strategy, CRM, or digital media strategy




- Hands-on experience with tools like GWI, MRI, Epsilon PeopleCloud, Stat Social, Salesforce Data Cloud, Adobe Audience Manager
- Demonstrated ability to derive and translate insights into targeting recommendations
- Experience working within cross-functional teams across media and CRM
- Comfortable working in fast-paced environments and collaborating across time zones
- Experience supporting North American or European agency/client teams
- Familiarity with identity resolution and cleanroom environments
- Understanding of integral data privacy considerations for audience strategy

📌 PS|Associate Research (Bogotá)
🏢 Publicis Groupe
📍 Bogotá