Mission & Purpose

The Head of Product is responsible for defining, communicating, and executing the product vision of TLA Financial Services / an integrated ecosystem. This role translates the company’s business strategy — transforming TLA into a platform powered by AI — into a concrete, differentiated, and scalable product portfolio.

The role bridges the needs of TLA’s key client segments (high-net-worth individuals, premium real estate developers, brokers, notaries, and regulated intermediaries) with internal technology, compliance, and operations capabilities — generating sustainable competitive advantages across LATAM.

Primary Responsibilities

Product Strategy, P&L;, & Vision

- Develop and maintain the long-term product vision aligned with the TLA positioning as a trust infrastructure platform.
- Develop and execute the product vision with AI embedded.
- Build and prioritize the multi-market product roadmap (18–36 months), integrating market signals, regulatory constraints, and technology capacity.
- Define the differentiated value proposition for each segment: HNW clients, premium developers, brokers/notaries, and regulated intermediaries.
- Identify product expansion opportunities: insurance, crypto escrow, RWA tokenization, Data, stablecoins, and embedded finance, among others.
- Define and co-build the business model behind the products.
- Define product lifecycle, considering distribution channels, cohorts, CAC, LTCV, costs, and unit economics of each solution. (Growth model, retention drives acquisition — flywheels)

Experience Design & UX

- Manage the Client Portal and broker-facing platform on your own following the SoftPro migration.
- Define experience flows for party information, KYC/AML, purchase agreement uploads, and closing milestones — ensuring compliance by design.
- Translate regulatory requirements (SUGEF, Texas Capital Bank, AML/OFAC, others) into product features that do not compromise the premium client experience.
- Establish UX/UI metrics (MAU, DAU, WAU, activation rate, churn rate, stickiness, NPS, CSAT, time-to-close, abandonment rate) and a continuous improvement governance model.

Product Development & Launch





- Manage the complete product lifecycle: discovery, definition, development, go-to-market, adoption, and retirement.
- Coordinate with the technology team (AI agent lead and engineering) on development sprints, defining product OKRs and acceptance criteria.
- Define and oversee product pricing strategy in coordination with the President and the finance team.
- Manage growth, distribution channel strategy, conversion rates, ROI.

Market Intelligence & Voice of the Customer

- Establish a continuous system for gathering insights from clients, brokers, notaries, and developers across active markets.
- Monitor the competitive landscape across escrow, proptech, and regional fintech to identify differentiation threats and opportunities.
- Produce market analyses informing new-country entry decisions (Dominican Republic, further LATAM expansion).

Sales Enablement

- Develop product materials for brokers, notaries, and developers: pitch decks, demos, fact sheets, and sales playbooks.
- Collaborate with the Business Development team to articulate TLA value proposition to partners.
- Design the intermediary onboarding program for new platform features, in coordination with BD leads.
- Balance strategies between Product-led growth, sales-led growth, and other alternatives.

Leadership, Team & Product Culture

- Build and scale the product team (UX designers, product managers, data analysts) in line with the company’s growth trajectory.
- Establish a culture of data-driven decision-making, rapid experimentation, and continuous improvement.
- Collaborate cross-functionally with Operations, Risk & Compliance, People & Culture, Sales and Technology.
- Actively participate in the quarterly OKR review cycle and the annual planning off-site.

Qualifications

Education

- Bachelor’s degree in Business Administration, Engineering, Economics,



Computer Science, or related field (required).
- MBA or Master’s in Product Management, Technology, or Strategy (preferred; substitutable by a compelling professional track record).
- Certifications in Product Management (Pragmatic Institute, AIPMM, PSPO) or UX Design are viewed positively.

Experience

- 8+ years in digital product roles, with at least 3 years in a leadership position (Head of Product, Product Director, or equivalent).
- Proven track record at fintech, proptech, regulated financial services, or high-value B2B/B2B2C platforms.
- Demonstrated 0→1 product launch experience and scale in Latin American markets.
- Experience working with software engineering teams in agile methodologies (Scrum, Kanban); ability to write user stories and manage backlogs.
- Background in regulated environments (AML/KYC compliance, sensitive financial data handling) is a significant differentiator.
- Familiarity with data analytics tools (basic SQL, BI tools such as Metabase, PowerBI, Tableau) valued positively.

Technical Skills

- Proficiency in product management tools: Jira, Notion, Linear, ProductBoard, or equivalent.
- UX/UI prototyping in Figma (collaborative level; senior design skills not required).
- Familiarity with REST APIs, cloud architectures, and integration concepts (coding not required).
- Understanding of escrow flows, real estate closing processes, and fiduciary structures is a competitive differentiator.
- Experience or knowledge in AI/ML applied to product (AI agents, workflow automation, NLP) is highly valued.

Languages

- Spanish: native or bilingual (required).
- English: advanced professional / fluent — written and spoken.

Preferred

- Experience with SoftPro or similar title/escrow management platforms.
- Background in change management methodology (Prosci, Kotter, or equivalent).
- Project Management certification (PMP, CAPM, or equivalent).
- Knowledge of Costa Rican or Mexican labor law basics for payroll coordination oversight.
- SQL or basic data query skills for reporting and analytics support.

Job Types: Full-time, Permanent

Work Location: In person

📌 Head of Product (Colombia)
🏢 TLA
📍 Colombia