The Digital Marketing Specialist, LATAM plays a critical role in executing, activating, and optimizing integrated digital marketing campaigns across paid media, events, and email channels to support demand generation in the LATAM region. This role partners closely with agencies, regional stakeholders, and cross‑functional teams to ensure campaigns are launched on time, accurately tracked, and continuously optimized for performance.
This is an excellent opportunity for a detail‑oriented marketer who enjoys hands‑on execution, strong operational discipline, and regional campaign delivery in a fast‑paced, enterprise marketing environment.
Areas of Focus
Campaign Coordination and Execution
Coordinate end‑to‑end execution of integrated marketing campaigns across paid media, events (in‑person and digital), and email channels for the LATAM region. Partner with agencies and internal teams to manage campaign setup, landing pages, email activation, audience segmentation, and deployment, ensuring accurate tracking, lead routing, and on‑time execution.
Reporting & Administration




Support campaign reporting and measurement, including reporting updates through PowerBI and performance analysis in collaboration with stakeholders. Create and manage CRM campaign records and hierarchies to ensure data accuracy, attribution integrity, and consistent reporting.
Marketing Technology
Support campaign execution through effective use of marketing technology, including enterprise marketing automation platforms, CRM, and campaign tracking tools. Partner cross‑functionally to manage asset development, form setup, integrations, and reporting, while supporting the transition to Marketing Cloud and building or maintaining assets directly within the platform as needed.
Experience and Attributes
- 3+ years of experience in digital marketing, demand generation, or marketing operations.
- Hands‑on experience with enterprise marketing automation platforms (Eloqua, Marketing Cloud preferred).
- Hands‑on

📌 Digital Marketing Specialist (Bogotá, D.C.)
🏢 Johnson Controls
📍 Bogotá, D.C.