We are seeking a highly experienced, growth-oriented E-commerce Store Manager to own and scale our online sales channels, primarily Shopify and TikTok Shop, for the U.S. and Canadian markets. This is a revenue-accountable role, focused on conversion optimization, offer strategy, funnel performance, and cross-channel execution.

This role goes far beyond store maintenance. The E-commerce Store & Growth Manager is responsible for driving revenue growth, improving conversion rates, increasing AOV, and ensuring the store infrastructure supports paid traffic, creators, and high-ticket purchasing behavior.

The idóneo candidate understands high-consideration purchases, U.S. e-commerce standards, and how to align product pages, offers, financing, content, and trust signals to convert traffic into customers.

Core Responsibilities

Store Ownership & Performance

- Own the end-to-end performance of the Shopify store and TikTok Shop
- Ensure optimal store stability, speed, UX/UI, and checkout performance




- Manage products, variants, collections, pricing, and inventory logic
- Maintain compliance with U.S. and Canadian e-commerce regulations (taxes, shipping, policies)

Conversion Rate Optimization (CRO)

- Build and optimize high-conversion product detail pages (PDPs) for high-ticket products
- Optimize:
- Checkout flow
- Shipping clarity and delivery expectations
- Trust signals (reviews, guarantees, FAQs)
- Implement CRO strategies across PDPs, cart, checkout, and post-purchase flows
- Conduct structured A/B testing to improve CVR, AOV, and checkout completion

Offers, Bundles & Revenue Strategy

- Create, test, and optimize offers, bundles, and upsells to increase:
- Conversion rate
- Average Order Value (AOV)
- Develop promotional structures aligned with paid ads and seasonal campaigns
- E

📌 Shopify Manager (Colombia)
🏢 Ava Reform
📍 Colombia