At PGD, we connect data, technology, and talent to help some of the world's leading brands accelerate growth and drive meaningful business outcomes. As part of a global network, we bring together diverse expertise across media, marketing, analytics, and digital transformation to create innovative solutions for our clients.

Our culture is built on collaboration, continuous learning, and innovation. We encourage our people to challenge conventions, think strategically, and make an impact through data-driven decision-making and creative problem-solving.

If you're passionate about social media, digital strategy, and helping brands build stronger connections with their audiences, we'd love to hear from you.

About the Role

We are looking for a Senior Social Strategist to join our growing team. This individual will play a key role in developing and optimizing social media strategies that drive engagement, brand growth, and business performance across multiple platforms.

This is not an execution-only role. We are looking for someone who can think strategically, challenge existing approaches, identify opportunities for improvement, and provide recommendations that elevate social performance and business results.

The ideal candidate combines deep platform expertise, strong analytical skills, and a strategic mindset to help shape and guide social media initiatives across diverse audiences and markets.

Key Responsibilities

- Develop and lead strategic social media recommendations aligned with client and business objectives.
- Analyze social trends, audience behavior, and platform insights to identify opportunities for growth.
- Evaluate campaign and content performance, providing actionable recommendations for optimization.




- Partner with cross-functional teams to ensure social strategies are integrated with broader marketing initiatives.
- Translate data and insights into compelling narratives and strategic recommendations for stakeholders.
- Stay ahead of emerging trends, platform updates, and industry best practices.
- Support strategic planning processes, helping clients maximize the effectiveness of their social investments.

Qualifications

- Proven experience in social media strategy, social analytics, digital marketing, or related fields.
- Strong expertise across at least three major social platforms, including:
- Meta (Facebook & Instagram)
- TikTok
- LinkedIn, YouTube, X, Pinterest, Snapchat, or other relevant platforms
- Demonstrated ability to develop, evaluate, optimize, and refine social strategies based on performance results.
- Experience leveraging platform analytics and social listening tools to generate actionable insights.
- Strong understanding of content performance, audience engagement, and platform ecosystems.
- Excellent presentation, communication, and stakeholder management skills.
- Ability to balance strategic thinking with attention to detail and executional realities.
- Advanced English proficiency (written and verbal) is required.

Preferred Qualifications

- Experience working with regional or global clients.
- Exposure to paid social, media planning, or integrated marketing strategies.
- Experience in agency, consulting, or fast-paced digital environments.

Benefits

- Opportunity to work with global brands and international teams.
- Collaborative and inclusive work environment.
- Professional development and learning opportunities.
- Access to industry-leading tools, platforms, and resources.
- Adaptable and dynamic culture that promotes innovation and growth.
- Competitive compensation and benefits package.

📌 Senior Social Strategist (Colombia)
🏢 Publicis Global Delivery (PGD)
📍 Colombia