EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our customers, our employees, and our communities. We embrace a dynamic and inclusive culture.

Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential. We are seeking a talented Senior Salesforce Marketing Cloud Engagement (SFMC) Developer with a strong focus on email campaign execution, reporting, and performance analytics.

This role will be responsible for building and deploying campaigns, optimizing marketing automations, and developing dashboards and reporting frameworks that provide actionable insights to marketing stakeholders. The ideal candidate combines technical expertise in SFMC Engagement with a data-driven mindset and a passion for continuous optimization.

Responsibilities Build and deploy email campaigns, journeys, and automations using Salesforce Marketing Cloud Engagement, including Email Studio, Journey Builder, and Automation Studio

Implement audience segmentation, personalization logic, and dynamic content using AMPscript and SQL

Collaborate with marketing stakeholders to translate campaign briefs into SFMC-ready assets and execution plans

Ensure campaigns follow best practices for deliverability, frequency management, and compliance





Develop custom dashboards and performance reporting within Salesforce Marketing Cloud

Create SQL queries and data views to track engagement metrics, funnel performance, audience health, and campaign KPIs

Automate recurring reports and deliver insights to marketing stakeholders in a clear, visual format

Partner with marketing leadership to define meaningful KPIs and optimize campaigns based on performance intelligence

Monitor campaign performance and audience engagement to identify trends, risks, and optimization opportunities

Conduct A/B and multivariate testing and surface insights to improve open rates, click-through rates, and conversion outcomes

Work with data teams to ensure accurate tagging, tracking, and attribution frameworks are in place across SFMC journeys

Maintain high standards of QA, data accuracy, and version control in campaign builds and reporting outputs

Support governance around opt-out compliance, frequency caps, and contact strategy execution

Document reporting processes, campaign logic, and data mappings for cross-team transparency Requirements At least 3 years of professional relevant experience in Salesforce Marketing Cloud development

Proficiency in Email Studio, Journey Builder, Automation Studio, and Data Extensions

Strong experience with SQL, SFMC Data Views,



and marketing data modeling

Experience creating dashboards within Intelligence Reports or SFMC Analytics environments

Familiarity with AMPscript and personalization scripting for campaign builds

Hands-on experience with SSJS, HTML/CSS markup, and REST API integrations

Strong analytical mindset with the ability to turn data into insights and recommendations

Experience working closely with marketing teams to define KPIs and reporting requirements

Detail-oriented approach with strong communication skills and proven stakeholder alignment experience

English at B2 level or higher, with strong written and verbal communication skills Nice to have Salesforce Marketing Cloud Engagement Email Specialist certification

Salesforce Marketing Cloud Engagement Developer certification We offer International projects with top brands

Work with global teams of highly skilled, diverse peers

Healthcare benefits

Employee financial programs

Paid time off and sick leave

Upskilling, reskilling and certification courses

Unlimited access to the LinkedIn Learning library and 22,000+ courses

Integral career opportunities

Volunteer and community involvement opportunities

EPAM Employee Groups

Award-winning culture recognized by Glassdoor, Newsweek and LinkedIn EPAM is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, disability, protected veteran status, or any other characteristic protected by applicable law.

📌 Senior Salesforce Developer (SFMC) (Colombia)
🏢 EPAM Systems
📍 Colombia