The Regional Reporting & Data Analytics Analyst is responsible for consolidating, analyzing, and reporting digital media performance across multiple platforms for LATAM. This role ensures the timely delivery of accurate reports, transforms complex data into actionable insights, and supports business decisions through advanced analytics and reporting automation.

The adecuado candidate has a strong analytical mindset, hands-on experience with digital advertising platforms, reporting tools, and data visualization, and is passionate about turning data into meaningful business insights. Key Responsibilities

Develop, maintain, and automate regional reporting dashboards for digital media campaigns.

Extract, consolidate, and validate data from multiple digital platforms, ensuring data accuracy and consistency.

Generate recurring and ad hoc reports for internal stakeholders and clients across LATAM.

Analyze campaign performance and identify trends, opportunities, and optimization recommendations.

Work with large datasets to provide actionable insights that support strategic decision-making.

Build and maintain reporting templates and automated processes using Google Sheets, Excel, and analytics tools.

Monitor KPIs and campaign performance across key digital platforms.

Ensure data quality, governance, and reporting best practices across the region.

Collaborate with Media, Operations,



Strategy, Finance, and Client teams to understand reporting needs and deliver meaningful insights.

Support continuous improvement initiatives through reporting automation and process optimization.

Required

Qualifications

Bachelor's degree in Marketing, Business Administration, Economics, Statistics, Engineering, Data Analytics, or a related field.

3–4+ years of experience in Digital Reporting, Business Intelligence, Marketing Analytics, or Data Analytics.

Strong experience extracting, consolidating, and analyzing large volumes of data.

Experience supporting regional or multinational teams is highly desirable.

Excellent analytical, problem-solving, and organizational skills.

Technical Skills

Strong knowledge of reporting and analytics for:

Meta Ads Manager

TikTok Ads Manager

DV360 (Display & Video 360)

DoubleVerify

Advanced knowledge of Google Analytics 4 (GA4).

Advanced Microsoft Excel (Pivot Tables, Power Query, XLOOKUP, advanced formulas).

Advanced Google Sheets.

Experience with digital buying platforms and campaign reporting.

Knowledge of reporting automation and dashboard creation is highly desirable (Looker Studio, Power BI, Tableau or similar is a plus). Languages

English: Upper-Intermediate to Advanced (B2/C1) – required.

📌 Regional Reporting & Data Analytics Analyst (Bogotá)
🏢 Omnicom Media LATAM
📍 Bogotá