Position description

Product Marketing Manager - Central America & Caribbean

Contract type

Permanent Contract

Lead and drive the product marketing strategy across Motul's full portfolio in Central America. Accountable for brand positioning, product portfolio management, pricing strategy, product communication, and profitable market share growth. Ensure strong alignment between regional needs and global strategy while delivering best-in-class product launches and lifecycle management across all categories

1. Product Strategy

- Define and execute the regional product strategy and roadmap (launches, phase-in/phase-out) aligned with HQ.
- Identify market opportunities and lead requests for new products, packaging, or adaptations.
- Analyze market trends, competitors, and pricing to build effective local strategies.
- Own product performance planning: annual strategy, budget cycles, and regular business reviews.
- Approve product/SKU launches based on market potential, volumes, and profitability.




- Manage and optimize product launch budgets across countries and sub-regions.

2. Product Marketing & Launches

- Adapt integral product positioning and campaigns to regional market needs.
- Define compelling USPs and translate them into effective go-to-market plans.
- Lead end-to-end product launches in collaboration with HQ, marketing, and agencies.
- Ensure consistency between regional strategy and local trade marketing execution.
- Define and maintain coherent pricing strategies aligned with brand positioning and margin targets.
- Support the creation of high-quality product content across digital platforms.

3. Portfolio Management

- Optimize the product portfolio to maximize growth, profitability, and market relevance.
- Monitor market size, addressable demand, and market share evolution.

📌 Product Marketing Manager - Central America & Caribbean (Bogotá)
🏢 Stryker
📍 Bogotá