Director of Performance Marketing (Colombia, Remote)

Location: Colombia (remote, full US workweek, ~8am–5/6pm Central Time)

Compensation: $2,500–$3,000 USD/month

Languages: Fluent English + Spanish

About the job

1. GrowthMasters is a growth agency for elite US companies. You'd be the senior paid media owner on one to two of our flagship accounts (real estate + service industry).

This is not a campaign-manager seat. You'll operate as the account's de facto marketing director: set strategy, build, run, and report across all four funnels, direct creative, coordinate the client's internal approvals and external partners (property managers, photographers, PR timelines), and be held to pipeline outcomes. You won't be alone — you'll lead a lean pod (an account/content lead, an on-site client coordinator, and our AI production pipeline) so you operate at the leverage of a much larger team. Who this role is for

We are deliberately hiring senior. Strong candidates look like this:

- 5-10 years in paid media, with most of it hands-on in-platform (Meta Ads, Google Ads, LinkedIn Ads)
- Agency background strongly preferred — you ran your own agency, or you were the Director / Head of Paid who owned major client accounts at one. You've acquired customers for brands that had no brand, which means you know how to do it the hard way.
- You've owned a number (CPL, CAC, qualified pipeline) and reported it to a founder or CMO weekly — not just executed someone else's media plan
- You've managed meaningful budgets ($50K+/month) across multiple accounts or funnels simultaneously
- You've managed client relationships directly — presenting to founders/executives, running approval cycles, and coordinating their internal teams and outside vendors,



not just shipping deliverables
- Deep fluency in Meta (including special ad categories like housing) and Google (search, PMax, display), strong working command of LinkedIn Ads (matched audiences, lead gen forms, ABM lists)
- Bonus: Reddit Ads, X Ads, or TikTok experience; financial services or real estate marketing experience; familiarity with HubSpot/Salesforce and automation tools (n8n/Zapier/Make)
- AI-first by instinct — you reach for AI to ingest data, generate creative and copy variations, and ship faster, and you expect a small team to out-produce a big one because of it

This is probably not for you if you have under 8 years of experience, you've only worked inside one in-house team, or you need a big media-buying bench underneath you to ship.

What you'll own

- Full-funnel paid strategy and execution across the four funnels above — channel mix, budget allocation, audience architecture, bidding, and creative testing roadmaps
- Campaign builds on Meta, Google, and LinkedIn: prospecting, retargeting, lookalikes, customer-list and ABM uploads
- Creative direction for performance: define what to test, brief writers/designers, iterate winners
- Tracking and attribution integrity: pixels, conversions APIs, UTM discipline, dashboard ownership
- Weekly performance reporting to leadership: CPL, CVR, CAC, ROAS,



and — most importantly — qualified lead and pipeline quality by funnel
- Systemizing what works: documented playbooks and evergreen acquisition engines per funnel
- Organic social coordination: own the LinkedIn calendar for the company page and executive profiles — what gets posted, when, and how it sequences with paid and press
- Launch and campaign timelines: coordinate property openings, press release distribution, and social amplification so they reinforce each other rather than collide
- Partner and vendor management: day-to-day coordination with property management teams (ad account access, lead routing, property data, pricing/incentives) and asset libraries
- Client stakeholder management: run the approval process with the client's leadership team, present results, and earn the standing to make calls without waiting on sign-off

How we work
- You'll operate with a high degree of autonomy. We expect you to bring the plan, not ask for one.
- The four funnels have very different buyers — an accredited investor and a prospective tenant don't respond to the same message. You need range.
- We move fast, with imperfect information. You make calls, measure, and adjust.
- Slack, Asana, HubSpot, Zoom. Synchronous + asynchronous.

How to apply

Include in your application

1. Two campaigns you're proud of, with real numbers: budget, channel, audience, CPL/CAC, and what made them work
2. One paragraph on how you'd approach a paid funnel for accredited real estate investors on Meta — what you'd test first and why
3. Your CV / LinkedIn

- Applications without numbers will not be reviewed. We run paid trials with challenging practical tests before making an offer.

📌 Paid Media Manager / Individual Contributor + AI Agents / Full-Stack Ad Program Management (Colombia)
🏢 GrowthMasters - VC/CXO Content
📍 Colombia