We are seeking a highly motivated and experienced Marketing Specialist. The idóneo candidate is bilingual (Spanish/English), with proven experience in the mobile phone or home appliance industry, and a strong background in large-scale marketing campaigns or events.
Key Responsibilities
1. Develop and Execute Marketing Strategies:
Design and implement effective marketing plans to enhance brand awareness, market share, and sales performance.
- Brand Management:
Strengthen the company’s brand positioning through consistent messaging across all marketing channels.
- Market Analysis:
Conduct market and competitor research to identify new opportunities, consumer trends, and growth areas.
- Campaign Planning & Execution:
Plan and manage integrated marketing campaigns, including digital marketing, social media, PR, and large-scale promotional events.
- Vendor Management & Partnerships:
Collaborate with external suppliers and agencies to ensure high-quality execution of marketing projects.
Identify,
evaluate, and onboard premium suppliers to improve marketing efficiency and brand presentation.
Manage supplier performance, contracts, and cost negotiations.
- Cross-Functional Coordination:
Act as a key communication bridge between the China headquarters and the local Colombian team, ensuring alignment on marketing strategies and execution.
Work closely with internal teams including sales, product, and retail operations.
- Retail Support:
Assist the local retail team in store layout, visual merchandising, and promotional display setup.
Ensure consistent brand visibility and customer experience across all retail locations.