We're hiring a Lifecycle & Retention Marketing Specialist to strengthen and grow the retention marketing programs across our portfolio of mission-driven ecommerce brands.

Our brands support causes ranging from veterans and active-duty military to shelter animals, rescue organizations, pet wellness, and feeding stray animals around the world. Every campaign we send is designed to drive revenue while making a real-world impact.

This is a newly created role focused on maximizing the performance of our existing retention ecosystem while uncovering new opportunities for growth.

You'll analyze email, SMS, automations, and customer journeys across multiple brands, optimize what's already working, identify gaps, and build new lifecycle campaigns that increase customer engagement and revenue.

We're looking for someone who enjoys digging into data, solving problems, testing new ideas, and bringing customer stories to life through compelling retention marketing. This role is adecuado for someone who is both analytical and hands-on—comfortable inside an ESP building automations one minute and analyzing performance trends the next.

What You'll do:

- Audit retention programs across multiple ecommerce brands to identify growth opportunities
- Optimize existing email and SMS automations for engagement, conversion, and revenue
- Build new lifecycle automations including welcome, browse abandonment, cart abandonment, post-purchase, replenishment, win-back, VIP, and customer education flows
- Identify gaps in customer journeys and recommend new retention initiatives
- Optimize on-site popups, signup forms, and lead capture strategies
- Develop testing roadmaps for automations, offers, messaging, creative, segmentation, and customer journeys
- Analyze campaign and automation performance to identify actionable insights
- Monitor key retention KPIs including revenue per recipient,



conversion rate, click rate, AOV, repeat purchase rate, list growth, and customer lifetime value
- Collaborate with the retention team to improve campaign performance across all brands
- Write and refine email and SMS copy that aligns with each brand's unique voice while leveraging storytelling to strengthen customer connection
- Stay current on retention marketing best practices, lifecycle strategy, personalization, AI tools, and emerging ecommerce trends

What we're looking for:

- 3+ years of hands-on experience managing email and SMS marketing programs, preferably for ecommerce brands
- Experience working across multiple brands or clients is strongly preferred
- Proven experience building and optimizing lifecycle automations
- Strong knowledge of customer lifecycle marketing and retention strategy
- Experience with major ESPs such as Klaviyo, Attentive, ActiveCampaign, or similar platforms
- Experience optimizing on-site popups, forms, and subscriber acquisition
- Strong analytical skills with the ability to translate performance data into actionable improvements
- Experience developing and executing A/B testing strategies
- Excellent copywriting skills with the ability to adapt to multiple brand voices
- Highly organized with exceptional attention to detail
- Self-starter who enjoys identifying opportunities without waiting for direction
- Comfortable managing priorities across several brands simultaneously

What Success looks like:

- Higher-performing email and SMS automations across every brand
- Increased retention revenue and customer lifetime value
- New lifecycle campaigns launched where opportunities exist
- Ongoing testing culture that continually improves customer experience and performance
- Stronger customer journeys from first signup through repeat purchase
- Consistent optimization of retention channels across the entire brand portfolio

📌 Lifecycle & Retention Marketing Specialist (US Client) (Colombia)
🏢 HomeLife Brands
📍 Colombia