Who we are

At Picnic, we’re reinventing the way employees experience lunch at work. By partnering with top local restaurants and batching hundreds of orders, we make it easy for companies to offer high-quality, individually packed meals, without fees or tips. Our mission is to create a seamless, affordable, and joyful lunch experience that benefits both employees and employers.

About the Role

We are seeking a data-driven, results-oriented Growth Marketing Specialist to lead the strategy, execution, and optimization of integrated demand generation programs that drive pipeline growth and revenue. This role owns the full-funnel demand engine, from awareness and lead acquisition through MQL generation, pipeline creation, and revenue attribution.

What you’ll do

Demand Generation Strategy & Execution

- Develop and execute integrated demand generation programs that drive qualified pipeline and revenue growth.
- Own demand generation plans aligned to company growth objectives and sales targets.




- Design and manage multi-channel campaigns across paid media, webinars, virtual events, email marketing, content syndication, organic channels, and partner marketing.
- Continuously optimize conversion rates throughout the buyer journey using testing, segmentation, and audience insights.

Paid Digital Marketing

- Manage paid acquisition programs across channels including Google Ads, LinkedIn, display, retargeting, and emerging digital platforms.
- Oversee budget allocation, bid strategies, audience targeting, and campaign performance.
- Analyze channel efficiency and optimize CAC, CPL, MQL volume, pipeline contribution, and ROI.
- Partner with content and creative teams to develop compelling campaign assets and messaging.

Webinar & Virtual Event Programs

- Own the strategy and execution of webinar and virtual event programs desi

📌 Growth Marketing Specialist (Bogotá)
🏢 Cssmerge
📍 Bogotá