Director, Go-to-Market / Director of Marketing

Blend is a premier AI services provider committed to co-creating meaningful impact for its clients through the power of data science, artificial intelligence, technology, and exceptional talent. Our mission is to fuel bold visions by combining human expertise with AI to solve complex business challenges, unlock value, and drive innovation. We believe that the combination of people and AI creates meaningful outcomes—for our clients, our teams, and the future of work.

As we continue expanding across Latin America, we're looking for a Director, Go-to-Market to lead our regional marketing strategy and accelerate business growth.

This is not a traditional marketing role . We're looking for a strategic marketer who sees marketing as a growth engine—someone who partners closely with Sales, Amazon Web Services (AWS), and regional leaders to create opportunities, enable commercial teams, and drive pipeline across LATAM.

You'll play a key role in shaping Blend's regional go-to-market strategy, strengthening our partner marketing initiatives, supporting our expansion into new markets, and helping position Blend as a leading Data, AI, and Cloud consulting partner across the region.

What You'll Do

- Lead Blend's Go-to-Market strategy across Latin America.
- Build and execute regional marketing initiatives that directly support business growth and sales.
- Develop strategic partnerships with Amazon Web Services (AWS) and manage Partner Marketing initiatives.
- Own Market Development Funds (MDF) planning, execution, and reporting.
- Drive Demand Generation, Field Marketing, executive events, and speaking opportunities.
- Create high-impact sales collateral,



pitch decks, and regional messaging.
- Collaborate daily with Sales Leadership to identify priorities and accelerate pipeline.
- Develop marketing strategies tailored to different LATAM markets.
- Analyze campaign performance, pipeline contribution, and Return on Investment (ROI) to optimize results.

What We're Looking For

- 12+ years of Business-to-Business (B2B) Marketing experience.
- 6+ years leading regional marketing initiatives across LATAM.
- Strong experience in Partner Marketing.
- Experience working with Amazon Web Services (AWS) is highly preferred. Experience with other hyperscalers such as Microsoft is also valuable.
- Experience managing Market Development Funds (MDF).
- Strong background in Demand Generation, Sales Enablement, Go-to-Market Strategy, and Field Marketing.
- Experience collaborating closely with Sales organizations.
- Fluent English and Spanish. Portuguese is a plus.

What Makes This Role Different? This position is idóneo for someone who enjoys building rather than maintaining.

You'll join a fast-growing LATAM business where priorities evolve quickly, new markets continue to open, and every initiative has a direct impact on revenue. Rather than leading a large marketing organization, you'll help shape the future of marketing in the region by working side-by-side with Sales and executive leadership.

If you're looking for a highly strategic, hands-on role where you can influence business growth across Latin America, we'd love to hear from you.

? Location: Bogotá, Colombia

So what are the next steps?

Our team is eager to learn about you! Send us your resume or LinkedIn profile below and we'll explore working together!

📌 Director of Marketing (Bogotá)
🏢 Blend LATAM
📍 Bogotá