Channel Marketing Lead

B2B Partner Marketing | U.S. GTM | Logistics Technology

Location: Remote | Mexico or Colombia

Employment: Full-time contractor

Travel: Valid US Visa Required

About the Role

We are looking for a hands-on Channel Marketing Lead to build and execute partner-led growth programs for a U.S.-based logistics technology company.

This is an individual-contributor role for someone who can create the partner marketing playbook while also executing the campaigns, events, enablement materials, follow-up processes, and reporting. You will work closely with Sales and company leadership to turn partner activity into measurable pipeline and revenue.

Responsibilities

- Build and manage the B2B partner marketing strategy from the ground up.
- Identify, segment, and prioritize partners based on market fit and revenue potential.
- Develop joint business plans, co-marketing campaigns, partner events, webinars, and enablement programs.
- Manage MDF, COOP, or shared partner-marketing investments when applicable.
- Create partner-facing content, sales materials, campaign briefs, nurture programs, and event follow-up.
- Coordinate U.S. industry events and ensure leads progress through a structured post-event process.
- Track partner-sourced and partner-influenced pipeline, opportunities,



revenue, and ROI through CRM reporting.
- Collaborate with Sales, leadership, partners, vendors, and agencies.
- Build scalable processes, dashboards, trackers, and partner-marketing playbooks.
- Balance strategy with hands-on daily execution in a lean environment.

Requirements

- Ideally 5–8 years of relevant B2B partner or channel marketing experience.
- Direct ownership of partner programs, joint campaigns, enablement, MDF or COOP, and pipeline measurement.
- Experience working in a startup, scale-up, or lean team where you personally executed across multiple marketing functions.
- Direct experience supporting U.S.-based partners, Sales teams, enterprise customers, or industry events.
- Strong commercial understanding of partner-sourced and partner-influenced pipeline.
- Experience with CRM and marketing tools such as Salesforce, HubSpot, or similar platforms.
- Fluent professional English and strong executive communication skills.
- Willingness and ability to travel to the United States.

Preferred: Experience in logistics technology, supply chain software, warehouse automation, transportation technology, or another operational B2B SaaS environment.

📌 Channel Marketing Lead B Partner Marketing | U.S. GTM | Logistics Technology (Colombia)
🏢 Upstart AEC
📍 Colombia