06 ago
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Job Duck
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Colombia
For ambitious, culturally diverse, curious minds seeking booming careers, Job Duck unlocks and nurtures your potential. We connect you with rewarding, remote job opportunities with US-based employers who recognize and appreciate your skills, allowing you to not just survive but thrive. As a lifestyle company we ensure that everybody working here has a fantastic time, which is why we’ve earned the Great Place to Work Certification for 4 years!
Role Overview
The Brand Manager is responsible for developing, maintaining, and enhancing the identity of workLATAM. workLATAM is a brand owned by Get Staffed Up. While the two brands are cooperative, workLATAM needs a Brand Manager to fully drive the workLATAM brand to grow on its own. The Brand Manager role ensures that all external and internal communications consistently reflect the company’s mission: Connecting Latin America with US Based Professionals. The Brand Manager plays a critical role in shaping perception, building trust, and driving business growth through thoughtful positioning,
creative campaigns, and strategic storytelling.
Schedule:
Monday to Friday from 8:30 AM to 5:30 PM EST (USA)
Your Responsibilities Will Include but Are Not Limited To:
- Collaborating with Marketing, Operations, and Client Success teams to align brand storytelling with client outcomes.
- Developing and maintaining brand guidelines to ensure consistency across all platforms.
- Tracking and reporting on brand health metrics, including awareness, perception, sentiment, and lead generation tied to brand initiatives.
- Defining and refining WorkLATAM’s brand strategy, positioning, and messaging
- Conducting market and competitor research to continuously refine brand messaging.
- Leading all marketing efforts to position and promoting WorkLATAM to the U.S. market, ensuring the brand resonates with U.S.-based professionals, business owners, and hiring
📌 Brand Manager (Colombia)
🏢 Job Duck
📍 Colombia