The Analyst Expert is responsible for placing data at the heart of our operations. S/He conducts cross analysis of complex data to monitor and optimize the performance of the marketing strategy for clients.
Mission & Responsibilities
Develop digital analytics dashboards integrating ad-centric, site-centric and CRM data as part of a POES (Paid Owned Earned Shared) approach
Be responsible for the quality and accuracy of data
Conduct cross-analysis of complex data from different internal and external sources to identify performance optimization opportunities for our clients
Develop web analytics audits and recommendations
Structure information and propose concrete improvements having immediate impact for our clients
Participate in the development of measurement tools and reports to identify major areas for reflection
Assist in the coordination of data collection from various sources
Design, build and maintain dashboards and automated reports with embedded visualizations Qualifications & Languages
Bachelor’s or Master’s degree in Marketing,
Mathematics/Statistics or Engineering field
Languages: English (Intermediate)
Previous experience & Industry background
8+ years of experience in data analysis
Media, Data, Adtech, MarTech, Brand, Consultancy
Soft skills & Competencies
Analytics
Marketing technologies
Digital marketing
Data analysis
Data modeling
Analytical
Communication
Technical skills Analytics tools (i.e.
Adobe
SiteCatalyst, Coremetrics, Google Analytics (including Premium), Web Trends)
Data analysis (i.e. Excel, VBA)
Data vizualisation (i.e. Qlikview, Tableau)
Office softwares
Contract Type
Permanent
Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.
📌 BI Specialist (Bogotá)
🏢 Havas Group
📍 Bogotá
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