Mission &

- Responsibilities

- Develop digital analytics dashboards integrating ad-centric, site-centric and CRM data as part of a POES (Paid Owned Earned Shared) approach

- Be responsible for the quality and accuracy of data

- Conduct cross-analysis of complex data from different internal and external sources to identify performance optimization opportunities for our clients

- Develop web analytics audits and recommendations

- Structure information and propose concrete improvements having immediate impact for our clients

- Participate in the development of measurement tools and reports to identify major areas for reflection

- Assist in the coordination of data collection from various sources

- Design, build and maintain dashboards and automated reports with embedded visualizations

Qualifications &

- Languages





- Bachelor’s or Master’s degree in Marketing, Mathematics/Statistics or Engineering field

- Languages: English (Intermediate)

Previous Experience &

- Industry Background

- 8+ years of experience in data analysis

- Media, Data, Adtech, MarTech, Brand, Consultancy

Soft Skills &

- Competencies

- Analytics

- Marketing technologies

- Digital marketing

- Data analysis

- Data modeling

- Analytical

- Communication

Technical Skills

- Analytics tools (i.e.

Adobe

SiteCatalyst, Coremetrics, Google Analytics (including Premium), Web Trends)

- Data analysis (i.e. Excel, VBA)

- Data vizualisation (i.e. Qlikview, Tableau)

- Office softwares

📌 BI Specialist (Bogotá)
🏢 Havas Colombia
📍 Bogotá