At Intellias, we're always on the lookout for exceptional talent to join our team in Colombia. Over 20 years of market experience, Intellias brings together technologists, creators and innovators in Europe, North and Latin America, and the Middle East. Join our international team and take the mission to solve the advanced tech challenges of tomorrow! If you're enthusiastic about contributing your skills and experience to our organization, we invite you to submit your CV for this position.

What we offer you in Colombia

Indefinite contract with Intellias Colombia SAS, payment in COP

Health, life, funerary and pet insurance for the employee

Extra vacation days

Workation up to 90 day outside Colombia

Training and certifications

100% work from home + internet subsidy

100% English environment Requirements:

Advanced Business English

Proven track record managing B2B campaigns with longer decision cycles and lead‑generation objectives.

Deep understanding of lead quality vs. volume, with experience optimizing toward MQLs, SQLs, and pipeline impact rather than surface‑level conversions.

Experience optimizing beyond CTR and CPC, focusing on conversion quality, funnel progression, and overall business impact.

Proficiency in testing strategies, refining audiences, and reallocating budgets based on performance insights.

Familiarity with integrating paid media strategies with sales and CRM data.

4+ years setting up and maintaining Google Ads, Meta and Programmatic campaigns.

5+ years of experience working with Google Analytics and Google Tag Manager.

Hands‑on experience running campaigns across multiple regions, with knowledge of localization, regional performance differences, time zones, currencies, and budget allocation.



Responsibilities:

Develop local/global paid media strategies and launch high-performance digital campaigns (demand generation, nurturing) across advertising platforms (all things Paid Display, Paid Social and Programmatic)

Set up and maintain multiple PPC campaigns including writing ads, design campaign structure, bid strategies, conversion tracking, audience targeting, landing pages, and other variables to improve performance of ad spend

Take on the subject matter expert role in paid media - provide recommendations and best practices towards framing new campaign and optimizing live ones to achieve the best results and ROI on paid investment

Setup, maintain and optimize digital campaigns, with regular reporting of performance against goals

Create and manage remarketing, look-a-like and other custom audiences across all paid media platforms

Own the paid media budget, both in terms of allocation, as well as to optimize results towards achieving business KPIs

Regularly test and implement of advanced approaches and tactics related to platform management, campaign targeting or budget optimization.

Implement A/B and multivariate testing of ad copies and landing pages

Report cross-platform on regional and general campaign performance and results & track conversion; regularly report on lead generation and budget utilization pacing ratio

Leverage in-house reporting systems and analytical tools to take a data-driven approach to analyze, optimize and improve campaign performance

Identify and drive new opportunities in paid search to further scale the business and improve efficiencies across campaigns

Analyze website traffic and offer insights for improving campaigns

Complete keyword and competitor research

📌 B Paid Media Specialist (Colombia)
🏢 Intellias
📍 Colombia