The Distributor Partner Manager’s (DPM) main priority is executing the assigned region´s annual business plans, driving Red Bull initiatives, and tracking Key Performance Indicators (KPIs) through the DP, with the support areas in the company.

Key responsibilities include: communicating strategic priorities to DP’s steak holders; driving and managing key RB initiatives in the assigned region; ensuring implementation of merchandising standards; developing systems to track and measure KPI execution; monitoring sales/POS progress against business plans; and coaching DP to produce execution excellence.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

- Coordinates meetings with DP to explain and implement Red Bull business strategies and initiatives

Develops communication process to ensure proper alignment and understanding of strategies and goals

Implements systems to track and benchmark DPs against key initiatives/goals

Ensures DPs fully understand and execute RB merchandising standards

Assists in developing Sales Books and training to guarantee Sales Reps clearly understand merchandising standards (i.e. product flow, sku priorities by channel, display merchandising, pricing, etc.)

Ensures DPs implement tracking system to gage execution effectiveness

Ensures DPs implement tracking system to gage execution effectiveness.

- Develops with the DP the annual business plans with regards to organization requirements, distribution, volume, investments, and KPIs





Secures agreement on necessary subjects and implements monthly scorecard to review progress (distribution build-up by month/channel, organization build-up by month/channel, sales forecast by month/channel…)

Consistently communicates with ownership and top management to guarantee alignment

Establishes POS allocation by distributor

Coordinates with Business Unit office personnel to issue on-going updates against allocation

Keeps DP abreast of any new POS items and applicable allocation/timing

- Maintains strong working knowledge of all relevant Red Bull systems

Proactively uses Out-of-Stock and DSD inventory analysis to ensure proper S&OP;

Holds DPs accountable for data submission into RB systems to ensure accurate and timely informatio

- Thorough working knowledge of distributors internal systems and structure

Understands distributor’s hierarchy and has relationship from the top down (Owner to Managers)

Clear understanding of the person responsible and accountable for tasks or programs within distributorship

- Share and enforce guidelines with regards to RB’s inventory policy

Provide on-going feedback to NDM relative to DP performance against objectives and KPIs

Develops working knowledge of geographic and demographic areas in assigned region





Develops expertise with regards to product competition and distributor competition in assigned

Communicates regularly and works effectively with all BU sales team (On-Premise, key accounts, NT) and marketing people to secure full alignment of the BU goals with the DP

- Bachelor’s degree and a valid driver’s license required
- Minimum of 5 years of sales experience in the consumer goods industry
- Proven track record of achieving or exceeding sales targets
- Experience working with distributors and/or suppliers
- Demonstrated experience leading and managing teams
- Proficiency in Microsoft Office (Excel, PowerPoint, Word)
- At least 3 years of experience managing distribution partners
- Strong ability to develop and execute sales and trade marketing strategies
- Solid understanding of consumer marketing principles
- Strong analytical and numerical skills
- Strong team player with excellent interpersonal skills
- Travel 30-40%

Distributor Partner Manager

Red Bull

Giving wiiings to people and ideas since 1987

In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink.

This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.

What drives usChasing our potential

Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:

Required Skill Profession

Advertising, Marketing, Promotions, Public Relations, And Sales Managers

📌 Distributor Partner Manager (Bogotá)
🏢 Red Bull
📍 Bogotá