?? SEO Spanish Copywriter & Content Specialist - Mexico Market

? Job Overview

We are looking for an SEO Spanish Copywriter & Content Specialist fluent in Mexican Spanish to join our team.

In this role, you will be dedicated to creating high-ranking, highly engaging, and culturally resonant SEO content for our online gambling and sports betting platform. By conducting in-depth research into Mexican players' Google search habits (such as popular Liga MX betting markets, Aviator strategies, OXXO deposit guides, and Video Bingo gameplay), you will leverage SEO keyword strategies to produce high-quality articles and landing page copy that attract organic traffic and drive player registration and first-time deposits.

? Key Responsibilities & Job Duties

1. Localized SEO Content Creation

Sportsbook & Trending Match Content:

Write pre-match analysis, odds breakdowns, betting guides, and brand acquisition copy for popular Mexican sports events ( Liga MX, Copa América, UFC/Boxing matches, and NFL ).

Popular Casino Game Guides:

Produce game rules, winning tips, and demo reviews for trending titles in Mexico ( Crash games like Aviator, Video Bingo, Slots, and Live Casino ).

Localized Guides & FAQs:

Draft instructional content tailored to Mexican player needs (e.g., SPEI withdrawal tutorials, OXXO cash deposit steps, and platform security reviews ) to build brand trust and address player concerns.

2. Keyword Research & Search Intent Optimization

Long-Tail Keyword & Slang Discovery:

Utilize SEO tools to identify high-converting long-tail keywords and local Mexican slang commonly searched by local players.

On-Page SEO Optimization:





Craft high-CTR Title Tags, Meta Descriptions, H1–H3 heading structures, and Alt Text for official site pages, blog posts, and landing pages.

3. Conversion-Driven & Microcopy Writing

Call-to-Action (CTA) Design:

Seamlessly integrate compelling Call-to-Actions (CTAs) into SEO articles to convert search traffic into registered and depositing players.

Campaign & Landing Page Support:

Assist marketing teams in writing localized, enthusiastic campaign copy aligned with SEO best practices for local holidays (e.g., Día de Muertos, Mexican Independence Day ).

? Key Performance Indicators (KPIs)

1.Organic Search Traffic Growth: Improve natural search rankings for targeted Mexican keywords into Google Top 3 / Top 10.

2.Click-Through Rate (CTR): Optimize Meta Titles and Meta Descriptions to maximize click-through rates on Google Search Result Pages (SERPs).

3.Organic Conversion Rate: Convert organic content traffic into successful registrations and First Deposit Rates (FDR).

4.Content Quantity & Quality: Timely delivery of high-quality copy that strictly follows SEO guidelines and localized context.

? Persona & Required Skills

【Key Traits】

1.Authentic Mexican Spanish Sensitivity:

Ability to write in a warm, engaging,



and localized tone using common Mexican phrasing and sports terminology (slang)—avoiding rigid translations or automated AI outputs.

2.Passion for Sports & Gambling Culture:

Keen interest in Mexican sports (especially Liga MX) and popular casino games (Aviator/Bingo) to accurately capture player interests.

3.High SEO Sensitivity:

Strong grasp of search engine logic to naturally weave structured SEO keywords into engaging, readable content.

【Professional Qualifications】

1.Native-Level Spanish (Mexican Context / C2): Exceptional Spanish writing skills tailored to the Mexican market.

2.SEO Fundamentals & Tool Proficiency: Familiarity with On-Page SEO principles and hands-on experience with keyword tools (e.g., Ahrefs, SEMrush, Google Search Console, Google Trends ).

3.1+ Years of Copywriting Experience: Proven track record in writing SEO articles, press releases, blog posts, or marketing copy (background in iGaming, Sportsbook, or FinTech is preferred).

4.Basic English Skills: Functional English reading and writing skills for cross-border team collaboration.

? Portfolio Requirements

Applicants are required to submit 2–3 Spanish writing samples (Portfolio) :

SEO Blog / Acquisition Article: Demonstration of keyword placement and user direction toward an action (e.g., registration or deposit).

Sports Event / Game Review Copy: Proof of familiarity with sports/gaming topics and engaging writing style.

(Bonus) Examples of previously published SEO content that achieved Google Page 1 rankings.

📌 SEO Spanish Copywriter & Content Specialist - Mexico Market (Área metropolitana de Armenia)
🏢 New NEXTECH
📍 Área metropolitana de Armenia