Sales Development Representative (SDR)

Sales Department | Regional Role

About the Role The Sales Development Representative (SDR) is responsible for generating qualified sales opportunities and accelerating pipeline growth across the region. Acting as the first point of contact between GFT and prospective clients, the SDR drives outbound prospecting, event-related business development activities, lead qualification, and sales pipeline creation.

Working closely with Regional Sales Leaders, Account Executives, Marketing, and Business Development teams, the SDR ensures target prospects are engaged through a structured outreach strategy and that marketing-generated leads are effectively qualified and converted into sales opportunities.

The role serves as a critical bridge between marketing initiatives and revenue generation, with a primary focus on identifying, engaging, and nurturing prospects until they are sales-ready.

Key Responsibilities

Pipeline Generation & Prospecting

- Execute outbound prospecting activities through email, phone, LinkedIn, and other sales engagement channels.
- Identify and engage decision-makers within target accounts aligned with GFT's strategic priorities.
- Build and maintain a healthy pipeline of qualified opportunities for the sales organization.
- Research target accounts, market trends, and stakeholder profiles to develop personalized outreach strategies.
- Leverage Salesforce, LinkedIn Sales Navigator, and sales engagement platforms to manage prospecting activities effectively.
- Maintain disciplined outreach cadences and ensure continuous engagement with prospective clients.

Event-Driven Business Development
- Partner with regional sales teams to identify and invite strategic prospects to GFT events, webinars, conferences, and executive engagements.




- Drive event attendance through targeted prospect outreach campaigns.
- Coordinate pre-event meeting schedules between prospects and sales executives.
- Support post-event business development activities, ensuring timely follow-up with all attendees and engaged prospects.
- Convert event-generated interest into qualified pipeline opportunities.

Lead Qualification & Opportunity Development
- Qualify inbound and marketing-generated leads against agreed sales qualification criteria.
- Conduct discovery conversations to understand prospect needs, business challenges, priorities, and buying potential.
- Assess readiness for sales engagement and route qualified opportunities to appropriate sales representatives.
- Nurture early-stage prospects through structured communication until they become sales-ready.
- Ensure complete and accurate documentation of prospect interactions within Salesforce.

Sales & Marketing Alignment
- Collaborate closely with marketing teams to maximize conversion of campaign-generated leads.
- Provide market feedback, customer insights, and objections gathered during outreach activities.
- Participate in pipeline reviews, sales forecasting discussions, and regional go-to-market planning sessions.
- Support Account-Based Marketing (ABM) initiatives by executing targeted outreach to strategic accounts.




- Ensure smooth handoff of opportunities to Account Executives with full context and engagement history.

Required Experience & Skills
- 2-5 years of experience in Sales Development, Business Development, Inside Sales, or Lead Generation roles.
- Proven success generating qualified sales opportunities through outbound prospecting.
- Experience with cold calling, email prospecting, LinkedIn outreach, and multichannel engagement strategies.
- Strong understanding of B2B sales processes and pipeline management.
- Experience using Salesforce CRM and sales engagement platforms.
- Proficiency with LinkedIn Sales Navigator and account research methodologies.
- Excellent communication and relationship-building skills.
- Highly organized with strong follow-up and time management capabilities.
- Ability to work effectively with regional and integral stakeholders.
- Experience within Technology Services, IT Consulting, Digital Transformation, Financial Services, or related B2B environments is highly desirable.

Key Performance Indicators (KPIs)
- Qualified opportunities generated.
- Sales pipeline influenced and created.
- Meetings scheduled for sales executives.
- Event-generated opportunities.
- Lead-to-opportunity conversion rate.
- Outbound activity levels and engagement rates.
- Speed of lead follow-up.
- Contribution to regional revenue targets.

What Success Looks Like
- Consistent generation of qualified opportunities for the sales team.
- Strong conversion of marketing and event-generated leads into pipeline.
- High-quality prospect engagement and meeting creation.
- Effective collaboration between Sales and Marketing teams.
- Accurate CRM management and visibility of prospect activity.
- Measurable contribution to pipeline growth and revenue generation.

📌 Sales Development Representative (SDR) (Colombia)
🏢 Gft Technologies
📍 Colombia