Paid Media & Marketing Systems Specialist

Location: Colombia or Peru (Hybrid — 1 day in office, remainder from home)

Reports To: VP of Marketing & Development

Company Overview

Staff Boom is an outsourcing company based in Anaheim, California, with additional locations in the Philippines, Peru, and Colombia. We specialize in customized staffing and consulting solutions for small and medium-sized businesses, primarily within the insurance industry. Our services include Insurance Back Office, Accounting/Finance, Customer Service, Lead Generation, Data Entry, IT, Marketing, Legal Support Services, and more.

Location: WeWork Chicó Norte, office and coworking space

Language Requirements

Bilingual proficiency in English and Spanish is required for this role. Candidates must be able to read, write, and communicate professionally in both languages. You will regularly collaborate with English-speaking leadership and teams in the United States, as well as Spanish-speaking colleagues and stakeholders across Latin America.

Position Overview

We are looking for a Paid Media & Marketing Systems Specialist to support our marketing operations, paid campaigns, web tracking, reporting, and day-to-day marketing administration. This role includes managing campaigns on platforms such as Google Ads, Microsoft/Bing Ads, Meta Ads, and other advertising channels as needed.

This position is not exclusively focused on PPC. The selected candidate will also support marketing systems administration, organizing internal requests, campaign tracking, reporting, and continuous improvement of marketing processes.

Main Responsibilities

- Create, manage, monitor, and optimize paid campaigns on Google Ads, Microsoft/Bing Ads, Meta Ads, and other advertising platforms.
- Support search, display, remarketing, lead generation,



and social advertising campaigns.
- Set up campaigns, audiences, keywords, budgets, bid strategies, ad copy, and performance updates.
- Monitor results and recommend improvements to increase conversions, improve lead quality, reduce cost per lead, and optimize return on investment.
- Conduct keyword, audience, and competitor research to identify improvement opportunities.
- Support A/B testing of ads, landing pages, forms, and calls to action.

Configure, manage, and troubleshoot web tracking using Google Tag Manager, Google Analytics, and other tracking tools.
- Ensure conversion tracking is properly implemented across forms, landing pages, calls, campaigns, and other lead sources.
- Maintain UTMs, campaign naming conventions, tracking links, dashboards, and reporting documentation.
- Monitor lead flow between websites, landing pages, CRM, marketing platforms, and reporting tools.
- Receive, organize, prioritize, and manage marketing requests from internal teams.
- Coordinate with team members, vendors, designers, developers, business teams, and leadership as needed.
- Support daily marketing operations including campaign documentation, calendars, task trackers, reports, files, and organization of materials.
- Assist with updates to landing pages, forms, web content, campaign links, and marketing materials.
- Proactively identify issues such as tracking failures, underperforming campaigns,



delayed requests, missing information, or reporting gaps.
- Recommend improvements to campaigns, systems, reporting, workflows, and marketing processes.
- Prepare weekly and monthly reports on campaign performance, lead generation, conversion rates, marketing requests, and systems activity.
- Manage and optimize paid media budgets as assigned.
- Perform other marketing, administrative, systems, reporting, or campaign-related duties as assigned.

Requirements

- Bilingual in English and Spanish (required) — professional written and verbal proficiency in both languages.
- Experience managing paid campaigns on Google Ads, Microsoft/Bing Ads, Meta Ads, or similar platforms.
- Solid knowledge of campaign setup, optimization, reporting, audience segmentation, keyword research, and conversion tracking.
- Experience with Google Tag Manager, Google Analytics, and web conversion tracking setup.
- Familiarity with CRM systems and marketing platforms used for lead management and campaign tracking.
- Strong analytical skills with the ability to interpret data and translate findings into actionable recommendations.
- Highly organized with the ability to manage multiple campaigns and requests simultaneously.
- Strong attention to detail and a proactive approach to identifying and resolving issues.
- Excellent written and verbal communication skills in both English and Spanish

Nice to Have

- Google Ads or Meta Blueprint certifications.
- Experience with marketing automation tools or CRM integrations.
- Background in the insurance industry or financial services.
- Familiarity with Applied EPIC or similar insurance agency management systems.

Location Colombia: WeWork Chicó Norte, office and coworking space

📌 PPC / Paid Media & Marketing Systems Specialist Especialista en publicidad pagada (PPC) y sistemas de marketing (Bogotá)
🏢 Listos Bpo
📍 Bogotá