ABOUT THE ROLE

We're seeking a Performance Media Specialist to support the execution, trafficking, and optimization of digital advertising campaigns across paid search and paid social platforms. This role focuses on accurate campaign setup, quality assurance, ongoing optimizations, and performance monitoring while collaborating with internal teams to ensure campaigns launch successfully and achieve client objectives.

Strong

English communication skills are essential, as you'll work with US-based teams, platform interfaces, and internal documentation.

WHO WE ARE

We are a team of engaged and forward-thinking Marketers, Engineers, and Digital Media Specialists with over 15 years of experience in the digital advertising industry.

DESCRIPTION

As a Performance Media Specialist, you'll be responsible for building, trafficking, monitoring, and optimizing campaigns across paid search and paid social platforms. You'll ensure campaigns are launched accurately, budgets pace correctly, performance issues are identified and resolved efficiently, and campaign execution aligns with client goals. While this role is primarily execution-focused, you'll collaborate closely with internal teams to contribute insights and support overall campaign success.

CORE RESPONSIBILITIES

Build, traffic, and launch campaigns across Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and other advertising platforms.

Configure campaign settings, audiences, budgets, bidding strategies, tracking parameters, and creative assets.

Perform quality assurance (QA) before and after campaign launches to ensure campaign accuracy.

Monitor campaign pacing, delivery, spend, and performance on a daily basis.

Implement campaign optimizations based on performance data and established best practices.





Manage audience updates, creative rotations, campaign edits, and budget adjustments.

Troubleshoot delivery issues, policy disapprovals, tracking discrepancies, and platform-related concerns.

Maintain organized campaign documentation while following internal processes and naming conventions.

Prepare recurring performance reports and communicate key findings to internal stakeholders.

Collaborate with account managers, creative teams, and analytics teams to execute campaign requests accurately and on schedule.

Stay informed on advertising platform updates and digital media best practices.

EXPERTISE

Required Qualifications

Bachelor's degree in Marketing, Advertising, Business, or a related field.

2–4+ years of hands-on experience managing or trafficking paid media campaigns.

Experience with Google Ads and at least one major paid social platform such as Meta, LinkedIn, or TikTok.

Strong analytical skills with the ability to monitor campaign performance and implement optimizations.

Excellent attention to detail and ability to manage multiple campaigns simultaneously.

Advanced proficiency in English and Spanish, both written and spoken.

Strong organizational, communication, and time management skills.

Preferred Qualifications

Agency experience managing multiple client accounts.

Experience with campaign quality assurance (QA) and troubleshooting.

Familiarity with Google Analytics (GA4), Google Tag Manager, Looker Studio, or similar reporting tools.

Experience with conversion tracking, UTM implementation, and advertising pixels.

Google Ads and/or Meta certifications.

OUR BENEFITS

100% Remote work environment

Paid personal and sick leave

Vacation days

Anniversary bonus

Summer Fridays

Ongoing education

Local Holidays

Equipment stipend

📌 Performance Media Specialist (LATAM) (Colombia)
🏢 Above Zero
📍 Colombia