Creative Strategist, DTC Performance The Conscious Bar

Location: Remote / Hybrid

Type: Full-Time

01 · THE CONSCIOUS BAR

Who We Are: The Conscious Bar

We are The Conscious Bar, and we are looking to do nothing less than redefine chocolate. The industry has spent decades hiding behind sugar. Most "better-for-you" bars are an attempt to make a bar that is not so bad for you: coconut sugar, stevia, sugar alcohols, a long ingredient list, and a story that falls apart the second you flip the bar over. They never tried to make a bar that is 100% good for you. So we took a bet on making the perfect chocolate bar...

Our Smooth

Dark bar is three organic ingredients. Cacao, cacao butter, and dates. No refined sugar. No fillers. Nothing hidden. With us, one bite + the label is the pitch.

Real chocolate loves you back. Our customers are conscious eaters. They read labels. They notice how sugar makes them feel. They are parents who want a treat they do not have to apologize for, and people who simply believe what goes in their body should be clean and honest.

We grow on paid social, and creative is the engine. That is the whole reason this role exists, and it is why it sits this close to the heart of the business.

02 · THE MANDATE

What We Do and Why This Role Exists

We are building the creative engine that will define how The Conscious Bar grows over the next several years. Creative strategy is the highest-leverage function in our entire acquisition stack. The right concept, the right hook, the right message matched to the right audience and funnel stage: those decisions compound in ways no media budget can fix if they are wrong.

We need someone who feels that in their bones, owns it, and is a little obsessive about getting it right.

03 · THE REMIT

What You Will Own

01 — Paid Social Creative Strategy

- Develop concepts, hooks, scripts, and briefs for Meta and TikTok across prospecting and retargeting.
- Build and run a structured testing roadmap. Every test starts with a hypothesis. Every result becomes a learning. The knowledge compounds.
- Read creative performance data to spot patterns, kill losers without flinching, and scale winners on purpose.
- Work hand in hand with producers, UGC creators, and editors, briefing with enough specificity that execution sharpens the strategy instead of diluting it.

02 — Full Funnel Fluency

- Think past the ad. Know how creative sets a promise the landing page has to keep.
- Partner with CRO on message match, above-the-fold strategy, advertorials, and landing page direction. Know enough about conversion to be a real collaborator, not a handoff.
- Partner with retention so the customer our creative attracts is the customer we can keep. Understand how acquisition angles connect to LTV, repurchase, and the email and SMS voice.
- Turn post-purchase surveys, reviews, and cohort behavior into prospecting angles and briefs.

03 — Creative Intelligence

- Run ongoing competitive research. Know what the category leaders and the disruptors are putting out, which angles are burning out, and where the open space is.
- Keep a living library of references, winning patterns, and tested hypotheses. This is institutional knowledge, and it is yours to own.
- Bring insight before anyone asks for it. The best strategists are not reactive. They are always a brief ahead.

Creator and Community Partnership 04 — An army of creators who think in angles and write in hooks.





- Work hand in hand with our Head of Influencer and Affiliates to brief our creator network and keep the creative bar high across everything they produce.
- Treat creator content as a flywheel. Brief, learn, refine, and feed winners back into the system so output and quality compound over time.
- Bring leadership to our creator community, not just direction. Set the tone, build the relationships, and make people want to do their best work for us.
- Lead creative workshops and creative Q&A; sessions that level up the whole network and turn our best ideas into repeatable playbooks.
- Think of the real goal as building an army of creators who each carry the skills of creative strategy and copywriting. When the whole network can think in angles and write in hooks, we make unstoppable content at scale.

Organic Content & Copywriting 05 — Own organic. Write it like you mean it.

- Own the architecture of our organic content strategy across our owned channels — what we post, why it earns attention, and how it compounds the brand between paid touchpoints.
- Write the copy for organic yourself. Captions, hooks, and on-screen lines that sound like us and earn the save, the share, and the follow.
- Treat organic as the proving ground for angles. What wins organically becomes the next paid hook, and what wins in paid gets a native organic cut.

04 · THE DIFFERENTIATOR The AI Expectation (We Are Specific About This on Purpose) We are not looking for someone who has dabbled with a few AI tools. We are looking for someone who has rebuilt their workflow around them and can show the higher output to prove it.

Here is what that looks like day to day:

A — Research and Insight Mining

- Use AI to map competitive creative landscapes, surface emerging angles, and pull signal out of huge volumes of customer language faster than any manual process ever could.
- Mine reviews, Reddit threads, post-purchase surveys, and community forums with AI to lift the exact words customers use. Those words always beat the ones marketers invent.
- Use tools like Motion to read performance patterns across your account and the wider market, then let that data shape your next brief instead of starting from gut alone.

B — Creative Generation and Iteration

- Use AI to spin up high volumes of hook and headline variations fast, then use judgment to pick, refine, and lift the strongest. Volume is not the point. Volume that gives you options to choose well is.
- Build prompt systems that produce on-brand briefs, scripts, and copy frameworks so iteration stays fast and quality holds up at speed.
- Use AI to adapt winning concepts across formats, lengths, platforms, and funnel stages without rebuilding from scratch every time.

C — Systems and Process Optimization

- Build and document AI-assisted workflows so the creative process is repeatable, teachable, and not trapped inside one person's head.
- Use AI to keep your testing docs, pattern library, and performance summaries current and easy to reach.
- Hunt for bottlenecks in the production cycle and propose and build AI-assisted fixes. You do not wait to be asked.





D — Judgment About When AI Stops

- Know where AI earns its keep and where human judgment is the thing nothing can replace. AI generates options. You make the calls. The strategic insight, the cultural read, the instinct for why something will land with a specific person: that is yours. The goal is for AI to handle more of everything else so you get more time on that.

05 · IN A SENTENCE The Short Version We are looking for a creative strategist who thinks in systems, writes in hooks, and uses AI the way a great athlete uses conditioning. Not as a party trick. As the thing that lets you do more, faster, and better than anyone working without it.

This is not a junior role wearing a senior title. It is also not a senior role coasting on taste and relationships. It is a high-output, high-accountability seat at the intersection of creative, data, and modern tooling. If you need a long runway before you ship, this is not your seat. If you do your best work when the feedback loop is tight and the highest bar in the room is the one you set for yourself, keep reading.

Do more, faster, and better than anyone working without it.

06 · TEMPERAMENT

How We Work (And Who Thrives Here)

Skills get you in the door. Temperament is what makes this work. The Conscious Bar moves fast and runs lean, and the people who do their best work here are wired a specific way.

01 — You are a thinker and a doer. Most people are one or the other. We need both in one person, someone who can sit with a hard strategic problem at 9am and have the brief shipped by 5pm. Ideas with no output are a hobby. Output with no thinking is busywork. We want the rare person who is both.

02 — You move fast. Really fast. Speed is a core value here, not a perk. Decisions get made, work ships, and loops close quickly. You are faster than most people and more thorough than most fast people, and you guard momentum like it matters, because it does.

03 — You are a problem solver at heart, solutions-first on everything. When you hit a wall, your instinct is to find the way through, not to hand the wall to someone else and wait. You bring problems with an answer already attached. "Here is what is broken and here is how I would fix it" is just how you think. That is the culture we have built, and we protect it.

04 — You are intrinsically motivated. You want to be excellent because excellence is something you hold close, not because someone is watching, not for applause, not for a title. The bar you set for yourself is already higher than anything we would set for you. We will give you context and objectives. The drive has to be yours.

05 — You fall hard for the craft and for our world. The best person in this seat goes down the chocolate rabbit hole on their own. Cacao and where it comes from, why dates work the way they do, the history of the category, the competitors, and the exact language our customers use. Not because we assign it, but because knowing our world cold is how you get genuinely great at this. You cannot write a great hook for something you have not fallen for.

06 — You are a storyteller at heart. You understand how to ship creative from start to finish, and how to tell stories and make content that stops the scroll, holds attention, and is genuinely interesting and valuable to the person on the other end. You do not just make ads. You make things people actually want to watch.

Apply here: https://theconsciousbar.typeform.com/to/P7io3dA0

📌 Performance Creative Strategist (Colombia)
🏢 The Conscious Bar
📍 Colombia