Position Overview

We are seeking a highly organized, proactive, and detail-oriented Virtual Marketing Assistant to support our executive team with a combination of administrative, sales support, and marketing responsibilities. This full-time remote position plays a critical role in keeping daily operations organized while helping execute marketing initiatives that drive business growth.

The idóneo candidate is a self-starter who thrives in a fast-paced environment, has excellent communication skills, strong attention to detail, and experience managing multiple priorities simultaneously.

Key Responsibilities

Executive & Administrative Support

- Manage executive calendars, schedules, and daily priorities.
- Maintain and organize task lists, project trackers, and agendas.
- Coordinate meetings and appointments.
- Take meeting notes and track action items.
- Assist with special projects and administrative tasks as assigned.
- Ensure executives stay organized and on schedule.

CRM & Sales Administration

- Maintain and organize CRM records accurately.
- Update customer and prospect information.
- Monitor lead activity and pipeline status.
- Generate CRM reports and dashboards as needed.
- Assist with sales follow-up processes and workflow management.
- Ensure data integrity and consistency within the CRM system.

File & Document Organization

- Organize and maintain digital files and folders.
- Create and implement file management systems.
- Manage cloud-based storage platforms and shared documents.
- Ensure company files remain structured and easily accessible.

Social Media Management

- Schedule and publish content across social media platforms.
- Monitor engagement and respond to comments/messages when appropriate.
- Assist with content creation and content calendar management.
- Research industry trends and competitor activity.
- Track and report social media performance metrics.

Email Marketing

- Create and schedule email marketing campaigns.




- Manage contact lists and audience segmentation.
- Assist with newsletter development and promotional campaigns.
- Monitor campaign performance metrics including open rates, click-through rates, and conversions.
- Maintain marketing automation workflows.

Qualifications

- 2+ years of experience in a Virtual Assistant, Marketing Assistant, Executive Assistant, or related role.

• Experience in Lending, Mortage or Real Estate industries is highly preferred.

- Strong organizational and time management skills.
- Experience working with CRM platforms (HubSpot, Salesforce, Zoho, or similar).
- Experience with email marketing platforms such as Mailchimp, Constant Contact, ActiveCampaign, or HubSpot.
- Familiarity with social media management tools.
- Excellent written and verbal communication skills.
- Strong attention to detail and accuracy.
- Ability to manage multiple projects and deadlines independently.
- Proficient with Microsoft Office Suite and Google Workspace.
- Comfortable working remotely and collaborating with distributed teams.

Preferred Qualifications

- Experience supporting sales or finance-related organizations.
- Basic graphic design skills using Canva or similar platforms.
- Experience with marketing automation tools.
- Knowledge of digital marketing best practices.

Required Skills

- Organization and prioritization
- Administrative support
- CRM management
- Email marketing
- Social media management
- Project coordination
- Problem-solving
- Communication skills
- Attention to detail
- Time management

Work Schedule

- Full-Time (40 hours per week)
- Remote / Virtual Position
- Must be available during standard business EST hours

Compensation

$1200 - $1500 USD/month

What Success Looks Like

- CRM data remains accurate and organized.
- Executive schedules and priorities are effectively managed.
- Marketing campaigns are executed on time.
- Social media channels are consistently maintained.
- Files, documents, and workflows remain organized and easy to access.
- Sales and marketing teams receive reliable administrative support.

📌 Marketing Virtual Assistant (Colombia)
🏢 My Remote Hire
📍 Colombia