About SYNC

At SYNC, we transform the way business professionals operate through custom-tailored remote personnel solutions. We partner closely with our clients to build and automate workflows, deploy and manage technology systems, and execute a wide range of administrative and advanced marketing initiatives. Our hands-on, partnership-driven approach helps streamline operations, strengthen client relationships, elevate brands, and remove obstacles that limit business growth.

Our success is powered by a highly skilled remote workforce sourced from around the globe. We provide a structured onboarding program and equip our team with the tools, systems, and ongoing support needed to excel in today’s technology-driven environment. At SYNC, we go beyond task execution—we build strategic, long-term partnerships that create value for both our clients and our team.

Job Detail

Our Marketing Team Leader is responsible for planning, coordinating, executing, and optimizing strategic marketing initiatives that drive lead generation, customer acquisition, brand awareness, customer retention, and overall business growth.

This role combines marketing strategy, campaign management, growth initiatives, funnel development, automation systems, content marketing, paid advertising, social media management, and performance analysis. The ideal candidate is both a strategic thinker and a hands-on executor, capable of developing scalable marketing systems while actively managing day-to-day marketing operations.

Success in this role is measured by the ability to generate qualified leads, improve conversion rates, increase brand visibility, and implement scalable marketing systems that support long-term business growth.

General Responsibilities:

Marketing Strategy & Growth

- Develop and execute comprehensive marketing strategies that align with business goals
- Identify opportunities to increase lead generation and customer acquisition
- Collaborate with business owners and leadership teams to align marketing initiatives
- Support the development of new marketing channels, campaigns, and growth initiatives
- Research industry trends, competitors, and emerging opportunities to drive business growth

Campaign Management & Execution

- Plan, coordinate, and execute marketing campaigns across multiple channels
- Manage promotional initiatives, events, webinars, workshops, and other campaigns
- Develop campaign timelines, project plans, and execution strategies
- Coordinate deliverables and ensure all projects are completed on schedule
- Monitor campaign performance, implement optimizations, and report regularly to leadership

Funnel Development & Marketing Automation

- Build, manage, and optimize funnels to support lead generation and customer conversion
- Create and maintain landing pages, lead magnets, registration pages, and conversion pathways
- Develop and manage automated workflows, email sequences, and customer nurture campaigns
- Configure CRM systems, tagging structures, segmentation, and automation processes




- Identify opportunities to improve customer journeys and conversion performance
- Implement integrations and automation solutions

Social Media Management

- Develop and execute social media strategies across multiple platforms
- Create and manage content calendars
- Coordinate content creation, scheduling, and publishing
- Manage Instagram, Facebook, LinkedIn, YouTube, TikTok, and Google Business pages
- Monitor audience engagement and community interactions
- Analyze performance metrics and recommend content improvements

Content Marketing & Brand Management

- Develop and coordinate content marketing initiatives
- Create, edit, and manage marketing content across digital channels
- Ensure consistency in messaging, branding, and visual identity
- Coordinate marketing assets, presentations, promotional materials, and branded collateral
- Support podcast marketing, educational content, and thought leadership initiatives
- Collaborate with internal teams, freelancers, and external vendors as needed

Paid Advertising
- Plan, launch, manage, and optimize paid advertising campaigns
- Manage Meta advertising initiatives, including:
- Facebook Ads
- Instagram Ads
- Lead Generation Campaigns
- Recruiting Campaigns
- Retargeting Campaigns
- Manage Google advertising initiatives, including:
- Google Search Campaigns
- Google Local Service Ads
- Google Business Profile Optimization
- Conversion Tracking
- Monitor campaign performance, budgets, and return on investment
- Coordinate with external partners when necessary to compound initiatives

Email Marketing

- Develop and execute email marketing strategies and campaigns
- Create newsletters, promotional campaigns, nurture sequences, and database marketing initiatives
- Manage audience segmentation and email automation workflows
- Track campaign performance and implement optimization strategies
- Support lead nurturing and customer retention efforts

Marketing Operations & Project Management

- Maintain organized marketing systems, workflows, and documentation
- Manage project timelines, priorities, and deliverables across multiple initiatives
- Coordinate resources, vendors, contractors, and stakeholders
- Ensure accountability and visibility across ongoing marketing projects
- Support operational efficiency through process improvements and automation
- Provide general marketing and administrative support as required

Analytics, Reporting & Optimization

- Build and maintain marketing dashboards and performance reports
- Track key performance indicators across campaigns, funnels, social, and email marketing
- Analyze customer behavior and marketing performance data
- Identify opportunities for testing,



optimization, and growth
- Use data-driven insights to improve marketing effectiveness and business results
- Present recommendations and performance summaries to leadership

Requirements:

- Fluent English (C1 level or higher), both written and verbal
- Minimum 5+ years of experience in digital marketing, growth marketing, campaign management, or related roles
- Experience managing others is a plus
- Bachelor’s degree in Marketing, Advertising, Communications, or a related field
- Proven experience using and capitalizing on AI to improve efficiency and results in marketing
- Proven experience developing and executing multi-channel marketing strategies
- Experience managing lead generation campaigns, marketing funnels, and customer journeys
- Strong understanding of social media marketing, content strategy, and audience growth
- Experience with Go High Level is required
- Experience managing paid advertising campaigns across Meta and Google platforms
- Strong project management and organizational skills
- Experience working with analytics, dashboards, and performance reporting
- Proficiency with tools such as:
- Asana
- Go High Level
- Webinar platforms
- Marketing automation tools
- Experience with Zapier or similar automation platforms is a plus
- Knowledge of SEO, conversion optimization, and digital marketing best practices
- Strong communication, collaboration, and stakeholder management skills
- Highly organized, proactive, and detail-oriented
- Strategic mindset with strong execution capabilities
- Ability to thrive in fast-paced, client-facing environments
- Self-motivated, adaptable, and results-driven

Candidate Profile: The adecuado candidate is a strategic marketer and growth-focused professional who enjoys building systems, improving processes, and driving measurable business results. They are highly organized, proactive, and capable of balancing big-picture thinking with hands-on execution.

They possess strong communication and project management skills, can manage multiple priorities simultaneously, and use data to make informed decisions. They are comfortable working across various marketing channels and technologies, continuously seeking opportunities to optimize performance and support business growth.

This individual thrives in dynamic environments, takes ownership of outcomes, embraces accountability, and contributes positively to collaborative, client-focused teams.

This position is only open to candidates currently residing in Colombia, Guatemala, South Africa, or Egypt. Applications from other locations will not be considered.

Schedule:

This position is FULL TIME, and candidates must work exclusively for SYNC to meet the terms of the underlying Contractor Agreement. No other obligations outside of SYNC should be addressed during work hours. A minimum of 40 hours of work per week is expected Monday through Friday in order to effectively perform the role. Standard work schedules would be M-F from 9 am to 6 pm EST.

📌 Marketing Manager - GoHighLevel (Colombia)
🏢 SYNC
📍 Colombia