I’m helping Mikasa Hospitality Group find a top candidate to join their team full-time for the role of Marketing Director (Remote) .

You'll drive sustainable growth by leading AI-powered marketing strategies in a general market.

Compensation:

Provide your expected compensation while applying

Location:

Remote: Colombia

Mission of Mikasa Hospitality Group:

"To support hospitality operations by delivering reliable, flexible, and high-quality cleaning and service solutions that ensure consistent standards, efficiency, and client satisfaction."

What makes you a strong candidate:

- You are an expert in Marketing.
- You are proficient in Team management, SEO (Search engine optimization), Performance marketing, Marketing strategy, Digital marketing.
- Spanish - Fully fluent
- English - Fully fluent

Responsibilities and more:

About the Role

We are looking for a strategic, data-driven, and results-oriented Marketing Director based in Colombia to lead our marketing strategy and drive sustainable business growth. This role is responsible for developing and executing high-impact marketing initiatives that increase brand awareness, customer acquisition, retention, and revenue.

The ideal candidate has extensive experience in performance marketing, CRM strategy, paid advertising, and AI-powered marketing. You will work closely with executive leadership to develop scalable marketing systems, optimize customer journeys, and maximize return on marketing investment in a remote environment.

Responsibilities

- Develop and execute the overall marketing strategy aligned with business objectives
- Lead and manage the marketing team while coordinating with external agencies and vendors
- Plan, launch, and optimize high-performing Facebook and Meta advertising campaigns
- Develop and manage customer acquisition, lead generation, and customer retention strategies
- Oversee CRM processes, customer segmentation, lead nurturing, and lifecycle marketing




- Collaborate with Sales and Operations to improve lead quality and conversion rates
- Analyze campaign performance, customer behavior, and marketing KPIs to optimize results
- Manage marketing budgets and maximize return on investment (ROI)
- Implement AI tools and automation to improve campaign management, content creation, reporting, and marketing workflows
- Identify new market opportunities and growth initiatives that support business expansion
- Present marketing performance reports and strategic recommendations to executive leadership

Requirements
- Proven experience as a Marketing Director, Growth Marketing Manager, or senior marketing leadership role
- Strong background in digital marketing, performance marketing, and campaign management
- Extensive experience managing Facebook/Meta Ads campaigns, including campaign optimization, audience targeting, retargeting, and performance analysis
- Extensive experience with CRM platforms and customer lifecycle management, including lead nurturing, segmentation, automation, and reporting
- Experience using AI tools (such as ChatGPT, Claude, Gemini, Copilot, or similar) to improve marketing productivity, content creation, campaign optimization, and workflow automation
- Strong analytical mindset with experience interpreting marketing data and business metrics
- Experience leading marketing teams and managing multiple projects simultaneously
- Excellent English communication skills (written and verbal)
- Ability to work independently in a fast-paced remote environment
- Must be based in Colombia
- Experience working with international or remote teams is highly preferred

Preferred Qualifications
- Experience with marketing automation platforms
- Knowledge of SEO, email marketing, and conversion rate optimization (CRO)
- Experience managing multi-channel paid advertising campaigns
- Passion for innovation, AI adoption, and data-driven decision-making

Your potential leader(s):

- Mikasa Hospitality Group -

📌 Marketing Director (Remote) (Colombia)
🏢 Emma of Torre.ai
📍 Colombia