Position: LATAM CRM & Player Lifecycle Specialist - Mexico Market

? Work Location: Yerevan, Armenia (On-site)

? Salary Range: USD 6,000 - 10,000 / Month

? Job Overview

We are looking for a LATAM CRM & Player Lifecycle Specialist (Mexico Market) with deep insights into the Mexican online gambling (iGaming) and sports betting landscape, paired with strong data sensitivity and local cultural awareness.

In this role, you will be responsible for managing the end-to-end player lifecycle for Mexican users. Leveraging a data-driven CRM strategy and localized communication channels ( WhatsApp, SMS, Push Notifications

), you will analyze betting behaviors across Liga MX, Crash games (e.g., Aviator), Video Bingo, and Slots . By seamlessly integrating local Mexican payment methods ( SPEI / OXXO

), you will design high-converting onboarding journeys, retention programs, churn reactivation campaigns, and cross-selling strategies to maximize Player Lifetime Value (LTV).

? Key Responsibilities

1. New Player Acquisition & First Deposit Activation

Localized Onboarding Journey Design: Map out frictionless onboarding journeys tailored to Mexican payment habits ( SPEI instant transfers and OXXO cash deposits ) to maximize the First Deposit Rate (FDR).

Instant Gratification & Demo Mechanics: Leverage local player psychology focused on "instant gratification" by designing exclusive welcome rewards—such as Free Spins, Crash game demo bonuses, or Liga MX Free Bets—to shorten the decision-making time for first deposits.

2. Player Retention & Loyalty Management

Data Segmentation & Automated Journeys: Perform granular RFM segmentation based on behavioral data, setting up high-engagement automated marketing journeys using CRM tools.

Localized Sports Events & Cultural Festivals: Capitalize on major sports events (Liga MX Finals, Copa América, championship boxing matches) and cultural holidays ( Día de Muertos, Mexican Independence Day ) to launch high-engagement prediction contests, Slot Tournaments, and Leaderboards.

High-Frequency Instant Cashback:



Develop instant/daily Cashback programs and tiered loyalty schemes for high-frequency players and VIPs to enhance brand affinity and platform stickiness.

3. Churn Prevention & Reactivation

Dynamic Churn Risk Monitoring: Establish early-warning systems for player drop-offs, accurately identifying players disengaging due to loss streaks, sports off-seasons, or OXXO payment delays.

Warm & Engaging Community Reactivation: Move away from generic emails to leverage high-touch channels like WhatsApp, SMS, and Mobile Push . Send enthusiastic, personalized messaging featuring "no-strings-attached return bonuses," "big match risk-free bets," or "double Crash rewards" to effectively drive churned players back.

4. Cross-Selling & Vertical Expansion

Bi-Directional Sports & Casino Cross-Operation: Uncover behavioral patterns between sports bettors (e.g., Liga MX fans) and casino players (Video Bingo / Slots / Aviator).

Contextual Trigger Strategies:

Sports ➔ Casino: Send targeted PUSH notifications for fast-paced Crash games (Aviator) or Video Bingo during pre-match or half-time intervals to fill downtime.

Casino ➔ Sports: Push easy-to-understand Moneyline or boosted Accumulator (Parlay) promotions during major weekend fixtures (e.g., El Súper Clásico, UFC events) to bingo and slot players, creating a second revenue growth curve.

5. Behavioral Analytics & Campaign Optimization

Behavior-Driven Campaign Planning: Launch dynamic campaigns based on player metrics such as betting frequency, average order value (AOV), and preferred markets/games (e.g., deposit-match boosts for high-frequency/low-AOV players; Accumulator Boosts for high-odds lovers).

CRM Execution & A/B Testing:



Master user tagging and automated workflows within mainstream CRM tools. Continuously run A/B tests (copy style, send times, offer value) to track ROI, open rates, and GGR/NGR impact, regularly optimizing campaign performance.

? Persona & Key Traits

Cultural Awareness & Gaming Acumen: Deep understanding of Mexican sports culture (Liga MX, boxing, US sports) and popular game genres (Video Bingo, Crash games, trending slots); intuitive grasp of local player psychology and betting habits.

Instant Gratification & Local Communication Focus: Strong appreciation for the Mexican market's preference for fast transactions and friendly interaction; ability to craft warm, relatable copy using authentic Mexican Spanish/slang that hits player pain points.

Data & Behavior Driven: Aptitude for interpreting user behavior patterns from database metrics; habituated to relying on A/B testing and conversion metrics to evaluate campaign success.

Agility & Adaptability: Fast-acting response to sudden local sports events or market trends, with the flexibility to quickly adjust CRM push strategies.

? Professional Qualifications

CRM Experience: Minimum 2 years of hands-on CRM or online operations experience within the iGaming, Sportsbook, or LATAM/Mexico market required.

Multi-Channel Marketing Tools: Proficient in operating mainstream CRM platforms (e.g., Optimove, Braze, Salesforce) and LATAM communication channels (WhatsApp API, SMS Gateways, Push Notifications).

Payment Ecosystem Knowledge: Strong understanding of local Mexican payment ecosystems (SPEI, OXXO, CoDi) and their direct impact on onboarding and deposit conversion rates.

Language Skills: Proficiency in Spanish (specifically Mexican regional context) and professional working fluency in English for cross-team collaboration.

Data Analytics Tools: Proficient in Excel / Google Sheets for Pivot Tables and basic data manipulation; foundational knowledge in SQL or BI tools (Tableau / PowerBI) is a plus.

📌 LATAM CRM & Player Lifecycle Specialist-Mexico Market (Área metropolitana de Armenia)
🏢 New NEXTECH
📍 Área metropolitana de Armenia