The Role

We are looking for a Founding Growth Specialist to build and develop new growth channels.

This person will work closely with the leadership team to identify growth opportunities, launch initiatives, measure results, and turn learnings into repeatable processes.

This is a hands-on role with room to propose, execute, and build from scratch.

What You Will Do

- Design and launch growth initiatives across outbound, referrals, partnerships, content, communities, reactivation, and other channels.
- Build account lists and improve targeting.
- Test messaging, sequences, offers, and different commercial approaches.
- Analyze performance by channel, segment, and message.
- Work with SDRs and AEs to improve pipeline quality.
- Identify opportunities to generate new clients, reactivations, referrals, and account expansion.
- Improve funnel and revenue tracking.
- Document learnings and build the first growth playbooks.
- Identify which initiatives should be scaled, adjusted, or stopped.
- Contribute to the development of product-led growth initiatives and user-driven acquisition or activation strategies.

What Success Looks Like
- Generate qualified pipeline.
- Identify channels with repeatable potential.
- Improve targeting and messaging.
- Increase opportunity quality.
- Create visibility into conversion and revenue by channel.
- Reduce activity that does not produce meaningful results.
- Build processes that can be repeated and scaled.





What We Are Looking For We are looking for someone who:
- Is experimental, analytical, and hands-on.
- Has experience in B2B growth, outbound, demand generation, or early-stage startups.
- Has experience working in the U.S. market and understands its buyers, commercial dynamics, and channels.
- Has knowledge of Product-Led Growth and understands how product adoption can contribute to acquisition, activation, retention, and expansion.
- Has participated in similar startup growth processes, ideally during a stage of rapid scaling or go-to-market development.
- Can work autonomously in a fast-changing environment.
- Understands funnels and commercial metrics.
- Can write clear and relevant messaging in English.
- Has strong prioritization skills.
- Takes ownership of outcomes.
- Can turn learnings into processes.
- Experience in recruiting, staffing, HR tech, or professional services is a plus.

Languages
- English: required.
- Spanish: required.
- Portuguese: desirable.

Working Style This is a founding role with direct access to leadership and meaningful participation in building the company’s growth engine.

We are looking for someone who can do more than execute campaigns: someone who can help discover and build a repeatable, measurable, and scalable way to grow.

Details

- Full time
- Payment in USD (fixed + commissions)
- Remote

📌 Founding Growth Specialist (Colombia)
🏢 Mappa
📍 Colombia