Who is Go Study Australia

Go Study Australia helps people change their lives through unforgettable experiences in Australia and beyond. We are a dedicated team of 60+ passionate people with 15 offices across Europe, Australia and Latin America, a truly global company supporting globally-focused students.

? About the role

As our Marketing Specialist for the LATAM market, you'll execute local marketing campaigns and SEO tactics across Latin America, supporting our overall marketing strategy. You'll also assist with SEO efforts for our Spain market.

This role requires execution autonomy on day-to-day tasks. You'll independently handle content creation, email campaigns, and SEO implementation, while collaborating closely with our Marketing Manager on strategy and priorities.

You should be comfortable executing independently within established frameworks and providing market insights to inform strategic decisions.You'll combine tactical execution with hands-on skills: implementing SEO optimizations, writing and publishing content, building email workflows, adapting campaign assets, and analyzing performance data.

This role is ideal for a motivated, organized executor passionate about education, travel and connecting with youth audiences through authentic, digital-first strategies.

⚒️ Key responsibilities

- Execute SEO tactics for LATAM markets: write and publish SEO-optimized blog posts, implement on-page optimizations, execute link-building campaigns.
- Build and launch email campaigns in HubSpot for LATAM audiences
- Adapt and translate visual assets and copy for LATAM campaigns
- Localize global campaign materials for cultural relevance across LATAM markets
- Track and report on campaign performance: monitor KPIs (traffic, rankings, leads,



CPA) and provide weekly/monthly reports

SEO Implementation & Support:

- Conduct keyword research for LATAM and Spain markets
- Execute link-building outreach and content optimization
- Implement technical SEO fixes and on-page optimizations
- Monitor SEO performance across markets and flag opportunities

Market Insights & Collaboration:

- Provide LATAM market insights: identify local trends, competitor activities, and content opportunities
- Collaborate with Marketing Manager on campaign planning and priority-setting
- Coordinate with Design, Social Media, and Ads teams to ensure timely execution
- Support organization of local events

✅ WHAT WE ARE LOOKING FOR Experience & Background:

- 2–4 years in digital marketing roles with experience independently executing campaigns
- Hands-on SEO experience: keyword research, content optimization, link building (you've done the work, not just managed it)
- Experience in international education, study abroad, travel, or youth-focused sectors is a strong plus
- This is a mid-level role requiring proven ability to work independently.

Language:

- Native or bilingual Spanish + excellent English (C1–C2)
- Familiarity with European Spanish is a strong plus

Technical Skills:

- SEO: Hands-on experience with keyword research, on-page optimization and link building.
- Marketing CRM:



Experience building email campaigns and workflows. HubSpot strongly preferred; similar platforms acceptable
- Data Analysis: Can interpret performance data and identify trends
- WordPress: Can independently publish and format content
- Canva / Visual Tools: Can adapt templates for localization
- Work Management: Experience with Monday, Jira, Asana, or similar

Skills & Mindset:

- Strong executor: Takes tasks from brief to completion with minimal supervision
- Organized & reliable: Meets deadlines, manages multiple projects, proactive communication
- Copywriting: Native-level Spanish with error-free marketing copy across formats
- Detail-oriented: Thorough QA, catches errors before publishing
- Team player: Comfortable collaborating while working independently on tasks
- Growth mindset: Eager to learn, take on more responsibility, and develop strategic skills
- Positive, curious and solution-oriented.

? This is a part-time freelance role (approximately 20h/week) with real growth potential. We're looking for someone to grow with us, not a one-off project or hourly engagement, but an ongoing collaboration where you'll own campaigns end-to-end and develop alongside the team. ? WHAT WE OFFER

- Multicultural and collaborative international team
- Fully remote with adaptable hours
- Real opportunity to grow within a global company
- Autonomy to develop and execute your own creative ideas
- Learn from experienced marketing team and develop strategic skills
- The chance to inspire students to live life-changing experiences

Apply directly through LinkedIn. We'd love to see your CV and a short note about why this role excites you. ?

📌 Especialista en marketing digital (Colombia)
🏢 Go Study Australia
📍 Colombia