At Omnicom Media Group, we're looking for an Audience Insights Analyst to join our U.S. Audience Insights Team.
In this role, you'll support general brands by building audience segments, analyzing consumer data, and delivering actionable insights that help drive smarter marketing decisions.
This role requires advanced English (B2/C1), as you'll collaborate daily with our U.S.-based team.
If you're passionate about data, curious about consumer behavior, and excited to build your career in marketing analytics, we'd love to meet you!
Role Purpose
Support the U.S. Audience Insights Team by building audience segments, measuring campaign performance, generating audience insights, and executing custom data projects. This role focuses on transforming data into meaningful audience profiles that help clients better understand consumer behavior and optimize media strategies.
Key Responsibilities
Audience Segmentation & Data Management
- Build audience segments using SQL across multiple data sources.
- Identify and organize relevant audience attributes based on business needs.
- Perform ETL processes to extract, transform, validate, and prepare large datasets.
- Support the execution of analytical and statistical models for audience analysis.
Audience Insights & Reporting
- Analyze demographic, geographic, and behavioral characteristics of audience segments.
- Identify trends and patterns that support marketing and media strategies.
- Create reports, dashboards, and presentations with clear, data-driven insights.
- Ensure data quality, consistency, and accuracy across all deliverables.
Project & Cross-functional Collaboration
- Manage multiple projects and priorities while meeting deadlines.
- Collaborate with local and U.S.-based teams to support audience act