About the Job
The Demand Generation Manager’s role is to increase brand awareness, promote company services, and drive prospects to sales conversion. The role works closely with the Senior Manager and is responsible for driving interest and engagement among targeted high-growth companies through various channels (i.e., advertising, email, social media, events, etc.). Working cross-functionally, the Manager also may assist with other marketing functions, such as creating, writing, editing and proofing as necessary.

As Manager of Demand Generation, You Will…

Develop and manage demand generation strategies aimed at specific industries across advertising and engagement channels (i.e., Demandbase, Google, Linkedin, Meta, Hubspot)
Develop campaign strategies from concept (audience targeting, KPIs), to execution and optimization (A/B testing), to performance management (ROI, MQL qualification, cost per acquisition)
Develop campaign summaries using insights from various sources to uncover insights, inform new strategies, optimize campaign performance, and recommend new innovations




Manage and distribute campaign-specific performance insights, define next steps, and propose future optimizations
Create and monitor project delivery times and campaign quality; meet and exceed deadlines; and manage deliverables across multiple projects simultaneously
Collaborate with cross-functional teams to drive success
Work collaboratively with Branding & Communications to develop content, create campaign assets, and drive campaign improvement.
Collaborate with the Growth team to transition each MQL and accelerate speed to conversion

As Manager of Demand Generation, You Have…

BA/BS degree in marketing, communication, or a related field
3-5 years of digital marketing experience, preferably B2B
Experience using Hubspot, Google Ads, Salesforce, and Demandbase is considered a plus
Experience with A/B testing and optimization
People management experience preferred
Analytically minded and comfo

📌 Manager, Demand Generation (Bogotá)
🏢 InTouch CX
📍 Bogotá