About the role

Our client is the US growth partner for a portfolio of internationally recognized beauty brands — Embryolisse, the cult French skincare brand trusted by makeup artists for decades; Skyn Iceland, known for its cult-favorite Eye Gels; and NUXE, the iconic French brand behind the bestselling Huile Prodigieuse.

We're scaling TikTok Shop across all three brands and looking for a TikTok Shop Lead to own the channel end to end. The goal: grow the portfolio to $200K+ in monthly GMV over the next 12 months.

This is a high-visibility role with real autonomy. You'll own the TikTok Shop P&L; and lead strategy and execution across creators, affiliates, content, LIVE, paid media, promotions, merchandising, and sampling.

What you'll own
Channel growth & P&L; — Own weekly and monthly GMV. Manage the full TikTok Shop P&L;: ads, creator commissions, sampling, promotions, incentives, and LIVE.
TikTok Shop Ads — Run advertising directly: budgets, campaign setup, creative selection, optimization, and ROAS.
Creators & affiliates — Recruit, onboard, and grow a strong affiliate community.



Build repeatable systems for outreach, retention, and reactivation, plus a tiered creator strategy.
Content & coaching — Analyze what sells (hooks, formats, narratives) and turn it into clear creator briefs and hands-on coaching.
TikTok LIVE — Plan and run LIVE shopping events, coordinate hosts and creators, and review results to scale what works.
Testing — Test pricing, bundles, offers, and merchandising, then scale the winners.

Who you are
3–5 years in digital marketing, e-commerce, social commerce, affiliate marketing, and creator partnerships.
1–2+ years hands-on with TikTok Shop, including TikTok Shop Ads, with direct accountability for GMV.
Experience managing affiliate programs, ideally in beauty, CPG, or fashion.
A strong relationship builder who can connect with creators remotely, coach them, and keep them engaged.
Analytical and performance-driven — you find winning creators, pr

📌 TikTok Shop Lead — Beauty Brands (Colombia)
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