By bringing together next-gen technology and the finest live data available, Genius Sports is enabling a new era of sports for fans worldwide, delivering experiences that are more immersive, interactive and personalised than ever before. Learn more at geniussports.com
THE ROLE:
As a Senior Media Buying Executive, you will work as part of a highly motivated and knowledgeable team of traders and ad ops solutions engineers you will be instrumental in the design, set-up and optimization of programmatic advertising campaigns. We require an experienced, hands-on Digital Marketing Analyst to work with our Programmatic Trading team located in Medellin. You will liaise with the Business Development and Account Management teams in London, US and Latin America to establish campaign objectives and recommend strategies and KPIs for new campaigns. You will then implement appropriate campaign set-up and continually monitor the resulting campaign performance – making adjustments for optimal results. You will create detailed,
insightful reports for clients on the performance achieved and share strategic optimizations that highlight our unique products to manage larger budgets
WHAT YOU’LL BRING
3-6 years hands-on experience of digital campaign optimization within a DSP environment, preferably gained whilst working in a digital advertising agency or large advertiser.
Proven track record in establishing high levels of customer service
Clear and concise written and verbal communication
Highly analytical and numerate with rigorous attention to detail
Thorough approach to solving problems
Strong organizational skills
Highly organized, including strong time-management skills
IT WILL BE A BONUS IF YOU KNOW:
Experience with any DSP platform, email and direct marketing.
Experience and Certification in Google, Moloco, and other DSP platforms
Experience working with teams in multiple locations
Hands-on experience of digital advertising operations
Experience of ad serving platforms
We enjoy an