Job Descrption
Marketing & Lead Generation Analyst

General Description
Support the planning, execution, measurement, and optimization of marketing initiatives focused on brand positioning, product development, digital growth, lead generation, and sales support. This role combines marketing analysis, campaign coordination, reporting, CRM tracking, and performance insights to help the company attract qualified prospects, improve campaign results, and support strategic decision-making.
The Marketing Analyst will continue to develop reports, dashboards, and KPI tracking, but with a stronger focus on marketing performance, digital campaigns, audience insights, lead generation, and the effectiveness of marketing actions across channels.

Education
Professional degree in Marketing, Advertising, Communications, Business Administration, Industrial Engineering, or related fields.

Experience
Minimum of two years of experience in marketing analytics, digital marketing, campaign coordination, lead generation, CRM reporting, business intelligence, or related roles.

Knowledge of




- Digital marketing and lead generation
- Marketing campaign planning and performance measurement
- CRM systems and lead tracking
- Email marketing and marketing automation
- Social media and content performance analysis
- Website and landing page performance metrics
- Google Analytics or similar digital analytics tools
- Microsoft Excel and reporting tools
- Power BI or data visualization tools
- KPI monitoring and executive reporting
- Basic budget tracking and campaign ROI analysis

Licenses and Certifications
Certifications in Google Analytics, digital marketing, CRM platforms, email marketing, Power BI, Microsoft Excel, or data analysis are preferred but not required.

Skill to
Ability to analyze marketing data, create and evaluate campaign, identify trends and opportunities, create dashboards and reports, support digital campaigns, manage marketing databases, and translate insights into actionable

📌 Marketing & Lead Generation Analyst (Cali)
🏢 Celerity Fiber
📍 Cali