Introduction
- Job Title:
Marketing Specialist
- Schedule:
Full-time, approximately 40 hours per week, Monday–Friday, 9:00 AM–5:00 PM Eastern Time
- Location:
Remote – Colombia preferred
- Time Zone:
Eastern Time (ET)
Overview
Take ownership of marketing that drives real business growth.
Join a growing U.S.-based real estate brokerage that serves homebuyers, investors, and real estate professionals, including a specialized relocation market. The company is focused on building meaningful client relationships and growing through smart, results-driven marketing rather than rigid processes.
In this role, you'll own the company's digital marketing efforts—from paid advertising and email marketing to social media strategy and content distribution. This is an opportunity for someone who thrives on autonomy, enjoys taking initiative, and wants to be measured by the impact they create through lead generation and revenue growth.
Key Responsibilities
- Manage and optimize Meta Ads (Facebook and Instagram) campaigns across multiple ad variations.
- Set up conversion tracking and pixel retargeting to capture and re-engage website visitors.
- Build and manage email marketing campaigns in Go High Level, including developing new cold email campaigns.
- Own the social media strategy across Instagram, TikTok, LinkedIn, and YouTube, while increasing posting frequency.
- Repurpose existing video content by testing multiple hooks, identifying top-performing versions, and distributing content across channels.
- Coordinate content strategy and distribution with the dedicated video editor.
- Organize and manage brand assets stored in Dropbox.
- Proactively recommend new marketing ideas and take full ownership of the company's marketing initiatives.
Must-Have Requirements
- 3–5 years of experience in paid advertising, marketing automation, and lead generation.
- Fluent, professional-level bilingual communication in English and Spanish.
- Working expertise with:
- Go High Level
- Meta