Who We Are We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. Our people-first culture values diversity in backgrounds and experiences. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world, with a scalable brand, culture and services.

Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth‑obsessed experts who demand innovation and results, driven by integrity, autonomy, and grit. As a full‑service growth marketing firm, we offer best‑in‑class services including SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper‑focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.

Our proprietary technology, nova, analyzes businesses through first‑party data, simplifying investment planning for marketing and diligence in M&A;, putting marketers in a strategic seat at the table and providing value in unparalleled ways. Managing billions in media, our dynamic team of consultative marketers, creatives, analysts and technologists challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

- Proficiency in spoken and written English at an advanced level is required for this role. A Day In The Life As a CRO Account Director, you’ll be responsible for working with clients within the CRO service offering. This role focuses on servicing and leading a book of business while driving organizational growth through strategic leadership, data analysis, client engagement, experimentation, and platform proficiency. You will support and coach your pod’s account managers, developers and designers. You will lead teams of highly‑talented marketers to optimize their efforts and provide guidance, enforcing pivots when necessary. This role works to drive performance through CRO tactics, while guiding and counseling clients on how these tactics can drive business outcomes.

Key Responsibilities - Strategic Leadership: Guiding strategic decisions that significantly impact growth, identifying opportunities, evaluating risks, and leading a team of UI/UX designers, developers and account managers to achieve strategic objectives.





- Data Analysis & Insights: Utilizing analytical tools to derive actionable insights, present analysis to clients and identify key metrics for business growth.
- Client Relationship & Communication: Managing transparent communication with clients, gathering feedback, providing regular updates and actionable recommendations.
- Client Portfolio: Managing a diverse set of clients equal to or greater than /$55K in monthly recurring revenue or 8‑9 clients in the pod.
- Experimentation & Optimization: Driving rapid experimentation to identify high‑impact strategies, with a focus on optimizing e‑commerce aligned to targeted metrics.
- Power Circuit Delivery: Ensuring timely completion and adherence across the department.
- Service Expansion Ideation and Ownership.
- Technology Utilization: Ensuring daily use of our proprietary tools (Iris, nova, Pulse, Power Circuit) at 100% compliance.
- Platform Proficiency & Cross‑Channel Marketing: Demonstrating proficiency in e‑commerce platforms such as Shopify and Wordpress and a holistic approach to various marketing channels.
- Team Coaching and Development: Providing timely, specific feedback to account team members and reporting to Group Directors.
- Additional Tasks: Handling other projects as assigned by CRO and Power Digital leadership.
- AI Technologies: Employing AI technologies to enhance and optimize business processes.
- Nova Ecosystem: Leveraging Power Digital’s Nova ecosystem in all relevant tasks.
- Team Support: Stepping in to lead as AD across other accounts outside your book when needed. Role Opportunities - Enhance Client Performance: Implement strategies to optimize client operations, improving efficiency and measurable growth.
- Strengthen Client Relationships: Foster trust and loyalty through understanding client needs and delivering exceptional service.
- Lead Cross‑Functional Teams: Coordinate and guide team members from various departments to achieve common goals. Role Requirements - A/B Testing Effectiveness: Executing A/B tests to improve conversion rates.
- Testing Velocity: Maintaining an active testing schedule with multiple A/B tests per month.
- Collaboration within the Pod: Ensuring cross‑departmental collaboration.




- Learning and Adaptation: Adapting strategies based on test data.
- Innovation in CRO Strategies: Implementing innovative strategies within the CRO team.
- Documentation and Reporting: Providing timely and accurate reporting of CRO results.
- Technology Utilization: Leveraging CRO tools and technologies.
- Experience with business‑level metrics such as LTV:CAC, MER, etc.
- Campaign Leadership: End‑to‑end campaign development in a multi‑channel environment.
- Rapport Building: Quickly developing relationships with executive‑level contacts.
- Dual Consultant Role: Functioning as both a marketing consultant and a business consultant.
- High Energy and Organization: Self‑starter with good time‑management skills.
- Entrepreneurial Spirit: Passion for problem‑solving, learning, and personal development.

Key Performance

Indicators (KPIs) - Revenue Impact: Demonstrate a 20% lift in ARPU generation within 90 days of client engagement.

- Portfolio Management: Maintain ~9 accounts totaling about /$55K in monthly recurring revenue; average client revenue allocation around /$13.75K per member.
- Client Retention: Achieve ~89% bi‑annual retention.
- Conversion Rate Improvement: Attain a 10% increase in funnel conversion rates for prioritized metrics within 2‑3 months.
- Client Satisfaction: Reach an average satisfaction score of 4.5/5 on feedback surveys within 3‑6 months.
- Escalation Management: Resolve at least 95% of escalations, keeping them closed within 60 days of resolution.
- Service Expansion: Create a new pipeline of /$25K per quarter.

Most Important

Things (MITs) - A/B Testing Effectiveness: Efficient execution.

- Testing Velocity: Active testing schedule.
- Collaboration within the Pod: Coaching, development and communication.
- Learning and Adaptation: Continuous improvement.
- Innovation in CRO Strategies: New approaches.
- Documentation and Reporting: Timely reports.
- Technology Utilization: Effective use of CRO tools.
- Client Retention: Prevent churn risks.

Power

Digital’s people and culture are at the core of our success. We are an Equal Opportunity Employer; diversity in race, gender, age, disability status, veteran status, sexual orientation, religion and other dimensions is paramount in our teams.

Power

Digital does NOT charge any application, processing, or training fee. All genuine job openings are posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about authenticity, please contact [email protected].

📌 Account Director, CRO (Colombia)
🏢 Power Digital Marketing
📍 Colombia