Job Title
Performance Marketing Assistant – Kaplan Languages Group
Job Description
This role is with KLG, a global leader in international education. KLG is now owned by Inspirit Capital and continues to deliver world-class educational experiences through its international network of schools and university partners.

Kaplan is seeking a Performance Marketing Assistant to support its international digital marketing operations. This full-time role is ideal for someone analytical, proactive, and eager to learn about paid media and campaign optimization across general markets.

Key Responsibilities
- Support the planning, execution, and optimization of campaigns on Google Ads, Bing Ads, Facebook Ads, retargeting, and other platforms.
- Maintain ad account health, including ad copy creation, keyword research, bid adjustments, targeting, and landing page reviews.
- Manage daily budgets and ensure monthly spend targets are met.
- Prepare regular and ad hoc performance reports.
- Collaborate with team members to identify trends and actionable insights.




- Assist with A/B testing for ads and landing pages.
- Conduct research on best practices and emerging trends.
- Work with Content and Design teams to develop creative assets such as banners, videos, and landing pages.

Requirements

Education:
- Bachelor’s degree in Business, Marketing, or related fields.
- Google Ads certification is a plus.

Skills and Qualities:
- Passion for digital marketing and strong analytical skills.
- Excellent attention to detail and a proactive attitude.
- Team-oriented and able to work independently.
- Fluency in written and spoken English; additional languages are an advantage.
- Familiarity with Google Ads, Facebook Ads, Google Analytics, and Data Studio.
- Proficient in Excel, Word, and PowerPoint.

Physical Requirements
Ability to sit, stand, walk, lift up to 50 lbs, reach, bend, speak, and listen effectively.

About Kaplan Languages Group
At Kaplan Languages Group, we are committed to empowe

📌 Performance Marketing Assistant – Kaplan Languages Group (Bogotá)
🏢 Kaplan
📍 Bogotá