Description
Job Purpose
The Marketing Manager, LATAM is responsible for planning, executing, and optimizing integrated marketing programs that support ACI Worldwide's growth objectives across Latin America. Based in Bogotá, Colombia, this role serves as the primary marketing partner to the regional sales organization, translating business priorities into end-to-end marketing programs that drive awareness, demand generation, pipeline creation, and revenue growth.
This position works closely with sales leadership, product, corporate marketing, and external partners to execute account-based marketing (ABM) campaigns, field marketing initiatives, customer events, and lead management processes. Success in this role is measured by the ability to generate qualified pipeline, accelerate lead conversion, increase brand visibility, and deliver measurable marketing impact across target markets and segments.

Essential Functions and Responsibilities
- Partner closely with LATAM sales leaders and account teams to develop and execute regional marketing strategies aligned with revenue objectives.




- Plan, coordinate, and execute integrated demand generation and account-based marketing (ABM) campaigns designed to generate new opportunities and accelerate existing pipeline.
- Develop comprehensive marketing programs that move prospects through the buyer journey, from awareness through qualification and sales engagement.
- Collaborate with sales teams to track, manage, and optimize marketing-generated leads and campaign performance.
- Support local market initiatives and field marketing activities, including customer events, executive roundtables, conferences, webinars, and industry sponsorships.
- Manage campaign execution across digital, email, content, social media, partner, and event channels.
- Leverage AI-powered marketing, analytics, and productivity tools to improve campaign effectiveness, accelerate content and program execution, enhance personalization, optimize lead generat

📌 Marketing Manager (Colombia)
🏢 ACI Worldwide
📍 Colombia