Working hours: Aligned with EU business hours - Central European Time (CET / UTC +2 )
As we look to increase our investments into growth, we are looking for a Marketing Automation Expert that can build the backbone of data for our GTM organization. This person will ensure that our demand gen systems are working flawlessly to provide next-level customer experiences across every touchpoint. Not only will this person be in charge of our marketing automation and CRM systems, they will also design data and automation flows across the organization. This role requires excellent communication skills and will work closely with Product, Engineering, Sales and Leadership.
Core Technical Skills
- Deep HubSpot expertise. Not only using it as a marketer, but owning data model and system design
- Basic SQL or data querying. Able to pull their own reports without waiting on a data team
- Webhook/API literacy. Doesn't need to code, but understands how systems talk to each other
- UTM/attribution modeling.
Knows how to track where demand actually comes from
- Reporting expert. Able to visualize impact and help leadership make informed decisions
- Data Driven
Systems & Analytical Thinking
- Ability to map and document complex workflows before building them
- Comfortable with data hygiene and lead routing logic
- Understands funnel stages deeply — MQL, SQL, pipeline, etc.
- Can debug a broken automation without panicking
Demand Gen Knowledge
- Paid media fundamentals (enough to brief an agency or manage a budget)
- Email nurture strategy — segmentation, sequencing, personalization logic
- Webinar/content syndication ops experience is a bonus
- Genuinely hands-on in HubSpot recently (built workflows, segments, properties themselves, not just directed a team).
- Fluent in HubSpot specifics: Segments vs Lists, workflow vocab etc
- Commercial modeling: multi-deal per company, MRR aggregation, renewal pipelines