Job Summary

The Digital Marketing Manager, Organic & Web owns the execution engine for the company's owned and organic marketing channels. This hands-on individual contributor role produces and optimizes SEO and AEO content, maintains a healthy and high-converting website, runs organic social programs, and operates the company's account-based marketing platform, following a consistent rhythm of produce, publish, measure, and optimize.

This role executes established strategy rather than setting it, working closely with Product Marketing, which owns ABM account selection, messaging, and Sales/SDR coordination. It does not own account or messaging strategy, paid media, or backend website engineering; it is accountable for execution quality, content and channel health, measurement, and continuous optimization.

Key Responsibilities
- Produce and optimize SEO content, landing pages, and on-page fundamentals (structure, metadata, internal linking, search visibility) for the company website, and optimize for citation within AI answer engines such as ChatGPT, Perplexity,



and Google AI Overviews.
- Maintain the keyword and topic roadmap with the growth marketing team; monitor rankings, organic traffic, content performance, and AI-citation visibility, and translate recurring SEO/AEO reviews into prioritized actions.
- Execute the organic content pipeline against a predictable calendar, holding consistent quality, messaging, and brand standards, and refresh and repurpose existing content to improve performance.
- Maintain a recurring website review calendar, manage CMS updates, resolve outdated content and broken links, and partner with Marketing Operations on layouts, navigation, calls to action, and landing pages to improve conversion.
- Own organic social execution across active platforms — drafting, scheduling, publishing, and optimizing content in a consistent brand voice — and run structured A/B tests, applying learnings to content, format, timing, and engagement.
- Op

📌 Digital Marketing Manager (Bogotá)
🏢 Plutus21
📍 Bogotá