The Brand & Communication Manager leads the development and execution of brand, communications, digital, and PR strategies across the Central America, Andean, and South Cone region.
This role ensures strong brand consistency, enhances market visibility, and supports business growth by managing integrated communication initiatives across both digital and physical channels. The position also oversees regional events, sponsorships, influencer partnerships, and internal communications, while aligning closely with integral brand direction.
1. Brand Management
- Adapt global brand strategies and campaigns to regional market needs.
Act as the main liaison between the region and HQ on brand and communication topics.
- Ensure consistent application of brand identity across all channels and markets.
- Support marketing and product teams in understanding and applying brand guidelines.
- Lead market research initiatives to assess brand awareness and positioning, translating insights into actionable opportunities.
- Align regional brand initiatives with global strategy while representing regional priorities.
- Promote strong internal understanding of brand evolution through regular communication and alignment sessions.
2. Communications & Digital Strategy
- Develop and execute an annual communications plan aligned with business objectives.
- Manage PR, media planning, and public relations strategies at both regional and local levels.
- Oversee digital platforms, including website content, social media, and campaign execution.
- Coordinate with external agencies (digital, media, events) to ensure consistent and high-quality brand communication.
- Manage regional online presence, including websites, landing pages, and social platforms.
- Maintain and update the regional brand guidelines.
- Monitor and evaluate communication effectiveness and campa
📌 Brand & Communication Manager (Bogotá)
🏢 Motul
📍 Bogotá
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