Direct Reporting Line: Sr Manager Data and Business Intelligence
Indirect/Second Reporting Line:
Subsidiary/Country: LAM
Location: Colombia
GSMS Grade: M4
Personnel managed: No
Purpose & Overall Relevance for the Organization:
As a Manager Omnichannel Analytics at adidas you are responsible - in close cooperation with LAM Data & BI organization - for the development of the omnichannel + brand analytics function within the market, using integral frameworks for data governance, integration, reporting and optimization.
Within your practice, applying both descriptive and advanced analytics, you will oversee the development and delivery of cutting-edge analytics services to market stakeholders, enabling them to make data driven decisions. Based on defined data sources, you will lead our omnichannel performance understanding and will provide insights that will help us to achieve our regional plans.
This role has crucial conversations with Business Intelligence & Data and Analytics teams in order to bring efficiencies in terms of data management and reporting (big data platform integrations, cloud services, visualization etc.). Besides that, you will be in close contact with our Brand and Commercial teams, to connect our ecosystem learnings to their strategy.
Key Responsibilities:
Data Engineering ---------------------------------------------------------------------------------
Lead the development of Omnichannel Analytics tools among LAM through the design, build, test, and maintenance of ETL/ELT pipelines using PySpark, SQL, and Python within the Databricks ecosystem. Ensures its accuracy through quality assurance processes.
Applies a variety of visualization techniques and designs the content and appearance of data visuals. Operationalizes and automates activities for efficient and timely production of them.
Designs and develops Power BI dashboards and reports aligned to DNA standards