Job Summary

Plutus21 is looking for a senior full-stack B2B marketer — someone who can set the strategy and build the thing. You will own marketing end to end for Plutus 21 Partners: positioning, demand generation, content, web, and the systems that make it all measurable.

Responsibilities

Sharpen how we articulate what Plutus 21 does, who it's for, and why we win
Build the messaging framework, ICP definitions, and proof points that everything else runs on
Develop case studies and client stories that stand up to scrutiny from sophisticated buyers
Own the pipeline number: design, run and iterate on multi-channel campaigns across paid, organic, email, events and partnerships
Build and manage the inbound engine end to end, from first touch to qualified opportunity
Partner closely with our outbound SDR function on sequences, targeting and messaging so paid, inbound and outbound pull in the same direction
Deploy partner and alliance marketing
Build executive and event-led account-based marketing campaigns




Set the content strategy and produce the top-of-funnel and mid-funnel assets that earn attention in a crowded market
Support founder- and partner-level thought leadership across LinkedIn and other channels
Direct writers, designers and freelancers — and write the important pieces yourself
Own the website as a conversion asset: structure, copy, landing pages, CRO
Run technical and content SEO, and improve organic performance over time
Stand up and maintain the marketing stack across CRM, automation, attribution and analytics
Build reporting that ties spend to pipeline to revenue, and report on it honestly
Manage budget and make clear calls on where to double down and where to cut

Qualifications

6+ years in B2B marketing, with meaningful time at a services, consulting, agency or B2B SaaS business selling to a considered, high-value enterprise buyer — preferably middle market firms
Demonstrated full-stack range: you've personally run demand gen and content and web and

📌 SeniorB Marketing Manager (Bogotá)
🏢 Plutus21 Partners
📍 Bogotá