Overview

We are hiring a Senior Growth Marketing Manager for a growing US-based sales coaching company. This is a full-time remote role for a hands-on growth marketer who wants to own the marketing engine from strategy and paid acquisition to funnels, content, email, analytics, and revenue growth. You won't be joining a large marketing department or inheriting a rigid playbook. You'll work directly with the founder to build and scale the company's marketing system, with support from an existing content/design VA.

Key Responsibilities

Growth Strategy: Develop and execute quarterly marketing strategies tied to revenue targets, identify the highest-leverage growth channels, set lead generation and acquisition targets, and build a scalable marketing playbook.
Paid Acquisition: Plan, launch, optimize, and scale Meta and YouTube advertising campaigns, manage ad spend, and monitor ROAS, CPL, CPA, and overall acquisition performance.
Funnels & Conversion: Build and optimize landing pages, webinar funnels, evergreen funnels, event campaigns,



and conversion paths using GoHighLevel or similar platforms, including automations, email sequences, and UTM tracking.
Content & Organic Growth: Develop the content strategy across YouTube, Facebook, LinkedIn, Instagram, and email; own the YouTube content pipeline; and direct the repurposing of weekly coaching recordings into additional content.
Campaign & Copy Execution: Write or direct high-converting ad copy, email campaigns, nurture sequences, launch campaigns, landing page copy, and other marketing communications while coordinating paid, organic, email, webinar, and event campaigns.
Revenue & Performance: Build marketing dashboards, track attribution from ad click through closed revenue, analyze campaign performance, and report weekly to leadership on what is working, what is not, and what should be tested next.
Team & Systems: Manage and direct the existing content/design VA, establish priorities and content outcomes, build SOPs

📌 Senior Growth Marketing Manager (Colombia)
🏢 Cherry Assistant
📍 Colombia