SENIOR MANAGER DIGITAL COMMERCE INNOVATION

Area

Digital / eCommerce

Direct Reporting Line

Senior Director Digital Commerce Innovation

Location

Latin America

GSMS Grade

M3

Number of Personnel Managed

To be confirmed

Purpose & Overall Relevance For The Organization

At adidas, we have a very clear mission: “to be the best sports brand in the world”; and a very passionate purpose: “Through sport, we have the power to change lives.” These guiding principles shape how we operate as a company, how we collaborate with our partners, how we create our products, and how we connect with our consumers. Our values represent essential behaviors, reflecting a winning mindset we strive to see in every team member.

The Senior Manager Digital Commerce Innovation shapes, enhances, and accelerates new and existing digital business models across Latin America, including social commerce, WhatsApp sales, agentic commerce, conversational commerce, and other future commerce opportunities. The role translates consumer needs, market trends,



and business opportunities into clear strategies, commercial models, and execution plans that can be delivered cross-functionally.

The role requires strong business acumen, P&L; understanding, consumer-first thinking, and project leadership to define business models across product, pricing, promotion, and placement while balancing consumer impact, operational feasibility, technical complexity, and speed to market.

Key Responsibilities

Business Model Strategy & Innovation

Define the strategic roadmap for new digital commerce business models in Latin America, prioritizing opportunities based on consumer relevance, revenue potential, scalability, and business impact.
Design clear business models across product, pricing, promotion, placement, operational requirements, success KPIs.
Build business cases with P&L; logic, investment needs, expected impact, risks, dependencies, and recommendations for decision-making.
Leverage data, AI, and automatio

📌 Senior Manager Digital Commerce Innovation (Colombia)
🏢 Adidas
📍 Colombia