Job Description :
About us
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.
Join us to create a career worth celebrating.
About the role:
Purpose of the Role
The purpose of this role is to deliver shopper-facing Off Trade activations that improve visibility, conversion, promotional effectiveness and sell-out in priority customers and outlets. The role translates cycle plans, shopper priorities and customer requirements into displays, POSM, promotional mechanics, innovation launch support and execution materials that can be implemented with quality at store level.
This role exists to ensure Off Trade activation is not just material deployment. It is the discipline that turns commercial activity into shopper conversion, retail visibility,
promotional impact and measurable return on investment.
Functional & Leadership Responsibilities
Execute Off Trade activations that improve shopper conversion, visibility, display quality, promotional compliance and sell-out.
Coordinate POSM, displays, secondary placements, promotional materials, innovation support, agency execution and distributor / merchandiser deployment.
Ensure activation mechanics are customer-ready, store-ready, compliant, measurable and linked to commercial calendar and outlet priorities.
Track activation quality, display compliance, promotional execution, shopper response, sell-out impact, customer feedback and ROI.
Capture learning on which mechanics, displays, customers, outlets and promotional windows generate strongest return.
Ensure spending, claims, materials deployment and customer requirements follow guardrails.
Orchestrate Commercial Planning, Customer Marketing, Off Trade Sales, agencies, distrib
📌 Off Trade Activator (Bogotá)
🏢 Diageo
📍 Bogotá