10 ago
|
EPAM Systems
|
Colombia
10 ago
EPAM Systems
Colombia
EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our customers, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential.
We are looking for a skilled Lead Salesforce Marketing Cloud Engagement (SFMC) Developer with a strong emphasis on email campaign execution, reporting, and performance analytics.
In this role, you will oversee the creation and deployment of campaigns, fine-tune marketing automations, and construct dashboards and reporting frameworks that surface actionable insights for marketing stakeholders.
The idóneo candidate blends technical mastery of SFMC Engagement with a data-driven approach and a genuine commitment to ongoing optimization.
Responsibilities
Create and launch email campaigns, journeys, and automations through Salesforce Marketing Cloud Engagement, covering Email Studio, Journey Builder, and Automation Studio
Apply audience segmentation, personalization logic, and dynamic content using AMPscript and SQL
Work with marketing stakeholders to translate campaign briefs into SFMC-ready assets and execution plans
Make sure campaigns comply with best practices for deliverability, frequency management, and regulatory compliance
Build custom dashboards and performance reporting inside Salesforce Marketing Cloud
Write SQL queries and data views to monitor engagement metrics, funnel performance, audience health, and campaign KPIs
Automate recurring reports and share insights with marketing stakeholders in a clear, visual layout
Team up with marketing leadership to define meaningful KPIs
📌 Lead Salesforce Developer (Colombia)
🏢 EPAM Systems
📍 Colombia